maysoon zayid >> today's data dive checks the tiger effect on the masters. golf's tradition, unlake any other kicked off -- unlike any other, kicked off without tiger woods, he has won four green jackets, he is, by far, the star that most transcended the port. so much so shortly after tiger announced he wouldn't play, he sale of ticket before the masters dropped in price. one website tick iq saw a 66% drop in prices when compared to last year. the president said he has seep a 30 to 35% drop off since tiger's announcement. normally those sales would be increasing in a week before augusta's big event. tiger's impact would be hard to oversit. c.b.s. didn't broadcast his first round when he started. when he was a posterior, it became the highest win, and his second was the second highest waited. next year huge demand forced c.b.s. to broadcast the final round. in his competitive recent years tiger met a ratings boost to what is golf's highest rating tv event. top sponsors will take a hit, top brand losing 3-4 million. tigers's woes may be leading to a decline in