also the rejected sales pitch for the first mazda miata. [ laughter ] i don't know about you, but i'velways had a fear of being buried alive. but i'll rest easy knowing i may slowly suffocate but it's to the carefree sound of bobby mcferrin's "don't worry, be happy." sadly, folks, we too often lose touch with friends and loved ones when we're dead. but catacombo lets those you left behind stay connected. ♪ >> the catatomb music server features a 7-inch display showing what song's playing six feet under. manage your personal playlist and allow friends and family to spare you a thought by adding a song. [ laughter ] >> stephen: yes, even after you've gone to the ultimate underground club, those who love you can play you your favorite beatles tune or brahms concerto. or, if they hate you, nickelback. [ laughter ] folks, dead people represent a vast, untapped, rapidly decomposing market. catacombo is perfect if you want to be buried with your music collection, but what if you want to be cremated? introducing the iurn. when you're ready to rock your ash off! [ laughter ] and with good tunes