i think banknown would appreciate it, and mccloughan would have been mortified. in any event, yeah, i think that there is something going on there with, i guess, the mccloughan approach to "time" magazine and "time" did lean pretty hard in for eisen hour at luce's explicit direction, because some of the staff members do not want to be supportive of eisen hour, but luce recognized the opportunity in eisenhower, and he wanted to be a president who he was friendly with in stark contrast to roosevelt, whom he hated. even after roosevelt died, luce said it is my duty to go on hating him. even beyond the grave, he was still hating roosevelt. but "time" did suffer as a result, and there was a joke i lay out in the book, and i think you noted that there are many jokes in the book, i even have an appendix of all the jokes i found that were told by or about c.e.o.'s, and that in itself is worth the price of admission. but the joke about "time" was that "time" at this time was bipartisan, because half the time it praised the republicans, and the other half it bashed the dem