but mcdodonald's makes frfrench frieses and hahamburgers and mimilkshakes a and apple .mararketing. - ♪ this is h how we do i it - sisimon marketeting actuay prproduced andnd came up w h ththe happy memeal toys back i in the '80s0s. - your kidids will lovove mcdodonald's hapappy meal. itit's food anand fun in a a . - ththe happy memeal is gonna inincrease youour businesss, but it's's for the c childr. - i've gotot a happy m meal! - theyey wanted a promomotion for r the adu. - ♪ likike mcdonaldld's can - i'm richchard white,e, started at s simon markeketig in 1981. - the game monopoly has come to life at mcdonald's. - the e monopoly g game, we designened that gamame and itit was runnining ononce a year.r. - a $2$2 million g grand priz! play m monopoly. - it w was a ridiciculous amount o of increasese in mcdcdonald's bubusiness. like, 4040% when we e ran the g. peopople love cocollecting. - the e monopoly p promotin is much h like the " "monopol" game y you would h have at ho. customerers try to match g game pieceses, like boardrdwalk and p park p. - theyey had theirir car

. - mcdodonald's wasas devastatd by t the news, whilile a stunnened spokespepn fofor parker b brothersopportrtunity to see whoho mr. jacobobs is. he's 58 yeyears old, and he's's married and has s a family.. he knowsws the serioiousnes of thesese charges,, and d he also knknows ththat he faceces very sererious potenential punishmentnt in prisonon ifif convicteded of these e c. we know w many of yoyou hahave attemptpted to c contact himim, hihis wife, and d his familyly and hahave been in hisis neighborhrhood, and wewe are askining you to allllow there t to be some privavacy for his fafamily and for hihis neighborors. - jejerry jacobsbson had retetd cocounsel fairirly quicklyl, an attttorney by t the name of ed gagarland, and soso my involvement was thenen talking to thehe attorney.. - once he hahas reretained couounsel, i'veve instructeted him tht i shshould analyze the casae before h he speaks further with thehe governmenent. - are you u gonna sharare yoyour motto?? - we follolow the motttto, "a fisish wouldn't't get caughgt if he kept his mouthth shut," and ththat that's s what a dede

[birds chirping] - well, totoday ththe lawrenceceville mann who o admitted f fixing the mcdodonald'srt. jeromeme jacobsonn took t the winningng tickes whwhile workining asas head of s security fofor the compmpany that ran t the game and d that he hihired rerecruiters..... - the e obvious ququestion and one e of the thihings that was i important fofor us to prpresent to the jurury was, how inin the worldld could , jeromeme jacobson,n, ststeal winnining pieces from t the fortresess thatat was simonon marketig and d dittler while he w was being a accompd by a l lady fromom an accoununting firm? how did he do o it? ♪ - - when i putut a witness on t the stand,, especicially like e mr. jacobsb, i try to do o the defensnse's job befofore i let t the defensese , telling ththem, basicacally, "mr. jacobobson, you'u're a thiefef," and make h him admit t that. i don'n't want thehe jury thing ththat i'm somome friend o of, 'causese i'm not a a friend of mr. jacacobson. just telell the trututh. what'd youou do? ♪ - - the way ththis would w wk is that, y you know, ththe airportsts werere a big hubu

[chuckckles] withthin that fifirst yeara, mcdodonald's wananted me to o all thisis publicityty.lombo's thining, "they wawant you to o adverte "b"because youou are ththe first blblack, "and y you're femamale. and d you got ththe $1 millil" and i'm sasaying to mymyself, "yeah, butut... "i"i don't wananna keepep talking t to people "and telliling people e this sy over a and over anand over and overer and over.r." but t he said ththat wewe had to dodo this. wewe stayed inin the four r s. i think ththat was the firsrst time i e ever had the oppoportunity toto just ordr whwhat i want t off the memu and not woworry about t a t. thenen i came inin here and the gigirl took soso long toto come out t and i saidi, "thihis must be e real." soso, you knowow, it's jusust-s just allll beginningng to set . just--i i just don't't know how to desescribe it.. itit's undescrcribable. the e best part t about it,, the wholole thing, is that i i got a chanance to meeeet sherman n hemsley. the marketing company, they had a big celebebration. itit was sometething likee a prpromotion tytype thing and jeje

talklking about t him now, you knowow, 'cause i in the '9, he's one o of the guysys who n the mcdodonald'sm his son. [chuckleles] - giveve daddy a p punch. give daddydy a karate e kick. - hihiy! - - ow! - we g got in the e accidet three e days beforore my birt. i was twtwo. i i was in thehe back seata. and d one thingg thatat's always s stood out te isis, my mom s said that m md took me e out of thehe car s. sure enonough, minututes late, we gotot in the acaccident and ththat car seaeat was crus. so if theyey wouldn't't have donene that, then i i wouldn'tt be herere right now. my grandndma, my nononna, she shshowed me a a picture of thehe accident.t. i believeve i was, l like, nine or teten. and ththat traumatatized m. it's notot somethingng that a a kid shoululd see, espepecially thahat that's the car r that theirir dad wasn anand that's w why he's's not here e anymore. ♪ there yoyou go. [chuckles]s] [d[dog barks]] - wewell, hello.o. - there yoyou go. alall right. mwah. uh-oh. - uh-oh. - [chuckckles] uh-ohoh. my wholele life, i've alwlways knownn thatat there wasas somemething emptpty, yo

hohow they wonon thes, anand what thehey did witht, that kind d of thing,, 'cause, , you know,, mcdodonald'sns falling and ththe confettiti, anand they lovove that shi. you knknow, the ququestions wew, "mathewsws, whwhere are yoyou gonna dodo" embassy y suites. take the w whole flooror, rope e everything g off, righ? just in n case stupipid showsp and yoyou have thehem all linep in t these roomsms and d just arresest them all at t the same titime, right? great thining. [mimics s buzzer souound] nono. no wayay in hell.. - [lauaughs] no, , doug. not gonna a do that. [laughs]s] how much i is that gononna cost? [laughghs] we--you u know, we d did have e budgetets to deal l with, you u? so-- - i can't t remember w what it . it w was like, "get himim out of hehere." you knowow, whatevever it was.s. "i c can't belieieve you u said that.t." - doug is s one of thehe hardrdest-workining agents i've evever met in m my life. very c creative, y you know? he'll dodo anything.g. he'l'll try anytything, anand he can t talk forevev. he is relelentless. [chuckckles] - thisis idea of "hostingng" a reunioion of