>> wal-mart, mcdonald's and s subway in the top three. basically this is a survey by a group called placed. they look at consumer behavior and these were the three names that came in top. unsurprisingly, what they discovered was these companies also have some of the largest marketing budgets, so they really go out there and try to sell themselves to the american consumer. and there were other interesting takeaways. if you make less than $25,000, you are more likely to go to a mcdonald's perhaps than someone whose income level is in over $100,000. >> big names on there. >> all right, the country's media and political elites are still recovering after a thrashing by president obama and joel mchale at the white house correspondence dinner. that's right. this is where tough to drink when i talk about the white house correspondence dinner. it was filled with celebrities like sofia vargas, jessica simpson. country singer brad paisley was there. the leader of the free world shined during his speech, sparing few. who is that? that's brad paisley.

. >> mcdonald's fries and i said it time and time. we will try these seasoned fr s fries -- >> you think mcdonald's fries are the worst? >> no, the best. >> hampton, thank you very much. >> i don't know, what do you think, christina? salt and vinegar french fries. >> i think you just outraged hampton pearson. a man loves his in and out, hampton. here's a little trick for you. animal fries and get them cooked well done. oh, yeah, delicious treat there for you at in and out. of 61 degrees at the peninsula and temperatures comfortable today and clouds yesterday still an overcast sky to start the day but nice sunshine coming your way this afternoon. so, basically, your temperatures will stay put but your sky will change. this is what you can expect. becoming sunny by mid-day comfortable temperatures and then the heat cranked. you notice on your microclimate seven-day forecast right there at the bottom of your screen. as we get into next week we jump into the heat wave and really hot for a good stretch of time. at least seven to eight days of temperatures well above aver

jones industrial average and nasdaq a slightly below the flat line, whereas the s&p 500 is in positive territory. mcdonald's is weighing on the dow jones industrial average, this even as the fast food chain hand backed to billions of dollars to shareholders over the next few years. let's also talk you through the european close. we saw indices on the side of the atlantic closed mixed. the dax in frankfurt fell back somewhat, only marginally. it was weighed down by weaker than expected unemployment figures from germany. we have not seen any dramatic moves here really. let's talk you through some other stories we are watching for you. general electric managed to create 1000 new jobs in france if they win the race. ge's chief executive made that promise meeting with the french president on wednesday. said the extra jobs would be created over the next three years. ge is trying to push the merits of a 12.3 billion euro offer for all stomp off energy business -- stom's energyal business. gas from says ukraine's gas bill is growing. picking at a russian cabinet meeting, the chief executive of the russian gas compa

[laughter] instigators are most likely country joe mcdonald and hirsch. in the late 1960's they started spreading the word among friends the banana peels contain psychedelic ingredients. even if it did not work a marsh said, it was great fun. not only would this be absurdly difficult to how walk, but the thought of puffing on bananas contain more than a whiff of slapstick silliness. a store initially travel via word-of-mouth during the first printed account appeared in march 1967 issue of the berkeley barb. woodman manager and also contributed to regular music column to the underground newspaper. i was fully involved in perpetrating a hoax, wrote that article, though he denied penning a letter to the editor about a local food co-op who was looking in the fresh produce section. a writer predicted that the large amounts then. the smoking ban and and that is a bit frivolous there really can learn a lot. this print reveals much about the social and meal and sketch of the time. underground is bigger screen in a virtual community connecting weirdos, radicals, andropovs living in

mcdonald's was the fourth worst performing stock in the dow for 2013, up 10%, the s&p rally 29.6%. as changed as the momentum stocks fall apart mcdonald's has climbed from the mid 90s to $102.86, an 8% gain. the tortoise is catching up and done without any good numbers posted by mcdonald's. you know what that's about? it's not about the food. it's about the dividend. take a look at this most pertinent chart of the yield on mcdonald's versus the yield on the ten-year treasury. this is remarkable. at the beginning of the year the ten-year sported a juicy 3%. okay. go to the beginning of the year. the ten-year is the blue line. at that level treasury make a ton of sense for any investor seeking a risk-free return. over the course of january treasure yields plummeted. right now the ten-year giving you 2.65%. that's not attractive. the low interest rates make dividend paying stocks like mcdonald sexy to investors who want income. because dividends get special tax treatments mcdonald's 3.15% yield is more attractive versus treasuries than it looks. rather remarkable. this is a chart of th

s. our first be that jobs might be going to mcdonald's or burger king. the bulk of fast food workers.has slowly change. older workers are now the bulk of the fast food staff. you're seeing such a debate. is the only valid argument is job loss. if it does create job loss there is a valid argument not to hike the wage. >> talk to us about the minimum wage in margin. would this really hurt them? said absolutely. our franchisees would get hurt. our margins are already pretty thin. you have estimates, none officially backed by the company. hise is one student who did own numbers and set a big mac with cost you $.68 more if they hike the wage to $15 an hour. >> they will pass it on to the consumer. quite euro-dollar menu would be one dollar 17. dollar menu would be $1.17. any hike in labor is going to cost something. >> that is the economic component. is there a moral component? money i'm getting now from working at a fast food restaurant, it is not a living wage. it is not enough for me to support myself or support your family. after the financial crisis, a lot of people to jobs they could

mcdonald. (applause) bacardi family. the fire of 1880 couldn't stop us. nor did prohibition in the 1920's.untry in the 60's. the bacardi family didn't just survive, we thrived. because true passion can't be tamed. come on. framily is not a word. is the f from family or is it from friends? or did they just add an r? forget about that. it's not a word! you're my frather, i'm your fron, this is our framily. you can't just mush words together like that. uh gu gu. [ speaking french ] oh, guilty as charged. he does love brunch. daddy does love brunch. [ male announcer ] join a sprint framily for as low as $25 a month. and for a limited time, get a switching bonus worth up to $650. happy connecting from sprint. chocolate and marshmallow meet... [ grunting ] ...inside a graham crackery shell. new krave s'mores. chocolate marshmallow. yum yum! which will cause me to miss the end of the game. the x1 entertainment operating system lets your watch live tv anywhere. can i watch it in butterfly valley? sure. can i watch it in glimmering lake? yep. here, too. what about the dark castle? you call that def

it takes a 100 least volatile stocks in the s&p 500 and waits them inversely to the volatility. walmart, mcdonald'sike this, it is up five percent. this is the kind of etf that will have limited upside. last year in the bull market it was only up 20%. for some investors, giving up that is worth the volatility in a market like this. people who have not invested in the etf's may be wondering, we will talk about the spider select. people think of dividends when they think of utilities. do they get a dividend play with this? >> it is yielding 3.5%. it is the sector that is taken in the most money on a percentage basis. utilities did great in 2011. this was up 20%. back to 2011. these kinds of years where there is uncertainty, people want to get yield. >> thanks so much for joining us, eric balchunas, our resident etf expert. we will talk to him in an hour about bitcoin and a new etf for virtual currency. ♪ >> another sloppy day on wall street. to push stocking to a fresh record close. this is "street smart." welcome everyone to be most important hour of the session. are listedoday, under view with ja

s fries to raise these wages. sandy in oklahoma, i work at mcdonald's, and serve mickey musmickeymicmickeymouse pancaket that was notssion, what happened to us. erika, neil, listen, you sound like a manufacture less bastard -- a heartless bastard, think of people cookining food. i am thinking of people eating that food, and doubling so they can't afford that food. amy, minimum wage should be based on skill level not whether one could raise a family on it, to earn higher wages people must increase their skill level. my wife and i used to eat for inc--under 5 dollars with that e meal, and now it has gone up we no longer eat at mcdonald's, that happened when wages are what they are now, can you agine how much pricier they will get. customers have little 57 tight appetite for minor price bumps. people will not pay the inplated costs, those jobs were never meant to support a family. >> how about we have two test beds for minimum wage in different states, let texas have zero, and california $15, and see what happens. jeb in ohio, when are they going to double our social security checks to afford a big pack? and tony, peop

. >> the current spokesman for mcdonald's is a super creepy clown with hair from the 1970's. >> he got makeover. >> still a total creep. >> red blazer and a striped rugby shirt -- and just saying. >> scarier than that freaky little box. >> that is why i can't go to the circus. it is time for bloomberg's "on the markets." stocks are falling as retailers such as staples and urban outfitters slump. >> there you go. if you look at the u.s. markets across the board taking a breather, but one other name, astrazeneca, as you know, rejected another takeover offer. and the stock is feeling it today, moving slightly up in the green. interesting. .e will be right back, guys we have a lot more for you. up, the chief financial officer of the happiest place on earth. >> live from bloomberg headquarters in new york, this withy barr "market makers." stephanie ruhle and erik schatzker. >> daredevils from some into skydivers. gopro. >> the republican civil war. tea party candidates go -- square off in three crucial primaries today. keys -- who the will get the keys to the magic kingdom? we will speak to

s&p up by four. >>> and wall street, more than a thousand fast food workers and union protesters turned up the heat at mcdonald's annual shareholder meeting held in oak brook, illinois. far from business as usual. hampton pearson has more. >> reporter: the annual mcdonald's shareholder meeting has been the target of nationwide protests in support of a $15 an hour minimum wage. >> mcdonald's should not have to wait on the government to raise minimum wage. >> reporter: over a thousand demonstrators marched outside chicago in the last two days targ targeting the world's biggest fast food chain as the first step on the road for organizing the entire industry. >> these organizers are not fighting to raise the minimum wage, they're sitting down to negotiate a pay raise and re-write a union contract. >> inside the unit, a lot were not happy about what was on the menu, the top managers were accused of targeting the children with predatory-like enthusiasm. ceo thompson answered the critics. >> at mcdonald's, we were not as mentioned predatory, we do have values at mcdonald's. >> reporter: but the majority of shareholders

mcdonald's coming up tomorrow on "your money," 2:00 p.m. eastern here on cnn. >>> time for an "early start" on your money. stocks in europe lower this morning. s&p futures, they're flat just one day after the index flirted with another record high. gm is the big money story again today. the ceo, mary barra, having private meetings on capitol hill with lawmakers. here's what she has said publicly. >> we've moved from a cost culture after the bankruptcy to a customer culture. >> behind closed doors, she's been promising lawmakers constant communication, saying they'd receive a copy of gm's internal investigation in early july. she says she will testify at future hearings. barra became ceo just one month before the first massive recall was announced, and so far, you know, a lot of observers say she has done everything right. she's appointed an internal investigation. she has put in a safety czar. recalls may continue through the summer. according to barclays, gm hired 30 investigators to comb through data and find possible issues. that means maybe even more recalls. >> right. >> you're going to see even more. another really interesting twist to t

mcdonald's,ing and there are plenty of salads on the menu, you can eat healthy if you want to, do they need to rebrand themselves at all? s take themselves there. >> a lot of parents will take their kids there. 56% of the business at mcdonald's is try but, because it is fast and if you want to get those carrot sticks or apple slices, do that, but no matter how many incentives we have where we tax them or ask them to do it, people want to get where they want to get -- what they want to get. >> it is very hard. you can encourage and educate people, but at the end of the day if they want fries they'll be able to get fries. mcdonald'sou like fries better than wendy's fries -- some people like that. andou are a salad company you don't necessarily want a fast food image, but if you are a burger shop, -- >> that is what you are. i think step into this and be who you are. >> that is a great slogan. that is our bloomberg tv contributing editor. the congress is planning to spend big on the upcoming election, a move that would undercut the tea party. -- one of the brown liquors is consuming this. i will tell you more, coming up. ♪ >

s&p up 14. joining kelly and me is larry mcdonald and mark lachiney from montgomery scott.ng to sound flippant. yesterday we were down 150 point. today we're up 150 point. which market is right? >> from our perspective is we're seeing a market struggling with the fact that we have full valuations and we're got in between the lack of decisive evidence that the economy is accelerating at a pace that consensus held. so as a consequence the lack of news yesterday that sold the market off was the same lack of news today that caused a rally in the market which is to say it's a technical tug-of-war. it's not one built on fundamentals. >> larry, is there a problem building up under the surface here? >> well, it's very disturbing how much influence fed officials, ecb officials, have on markets around the world. it's so disturbing. everybody is playing into this ecb trade on june 5th and yesterday and today the dudley comments and the different comments from different federal officials are whipsawing the market around. >> wait a minute okay, okay, okay. today we're up 140 point. all

s&p added four. a second day of protests by fast food workers and union activists at mcdonalds headquarters remainedl, with no arrests. busloads of demonstrators again marched on mcdonalds corporate campus in oak brook, where the annual shareholders meeting was discussing pay for company executives. the workers are asking for 15- dollars an hour and the right to unionize. more than 100 people were arrested wednesday when they blocked the driveway and refused to leave. the white sox welcomed back pticher chris sale, who hadn't pitched in five weeks due to injury.. and sale showed no signs of rust. his first test back came against the yankees. and new york had no answers as sale was almost perfect. he had ten strikeouts, no walks, and he allowed only one hit through six innings. the sox were up two in the 8- th.. man on second, when adam dunn hits one down the line for the r-b-i single. that turned out to be the winning run. sox win three to two. ricky renteria returning to san diego as the cubs take on the padres. cubs down one nothing early, but then anthony rizzo launched a long home run to deep ri

s. they are trying to support families and they say they cannot do it on those wangs. dell. >> and jennifer, how are the fast food chains responding today to the protests? >> well, dell, mcdonalds says what they do is they provide entry level employment for a lot of people. it is an entree into the work force. the national restaurant association says keep in mind, a lot of the people that own these restaurants aren't big corporations they are franchisees. and they are just emerging from the recession. so if they have to pay more money to these workers, $15 an hour they might have to lay people off and they would not be able to add staff. >> dianne joining us live from chicago, my apologies i lost you in that sea of humanity there. in turkey there is mounting anger and grief as families begin to bury their loved ones. large groups of mourners attending services in the western part of that country. andrew simmons has more. >> all over this area, the grief is intensifying. so many young lives lost, doing a job that's poorly paid. having courage her 25-year-old husband to find work elsewhere. they married seven months ago, they have big plans for the future. all over this town, the

s&p off two and the nasdaq sheds 12. apple computer buys beats electronics for $3 billion. the stock is up slightly after hours on that news. mcdonald'sreturn up to $20 billion to shareholders over the next two years through dividends and share buybacks. and mortgage demand fell last week. am occasions for home loans dropped 1.2%, snapping a three-week winning streak. that's it from cnbc, first in business worldwide. but your erectile dysfunction - it could be a question of blood flow. cialis tadalafil for daily use helps you be ready anytime the moment's right. you can be more confident in your ability to be ready. and the same cialis is the only daily ed tablet approved to treat ed and symptoms of bph, like needing to go frequently or urgently. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain, as it may cause an unsafe drop in blood pressure. do not drink alcohol in excess. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long-term injury, get medical help right away for

releasing list of 2014's most valuable global brand and first time in three years apple was dethroned from the top spot. at number five is the highest ranked non-tech brand, mcdonald'sing 5% in value still up there on the list. rising to fourth, microsoft saw an increase of 29% from last year. remaining in the number three spot, ibm, solidly in the middle. apple slipping to number two after its value fell 20% over the last year. the company that beat apple to the number one spot, are you ready? google! it has grown 40% since the last year and brand value of is $59 billion. it was due to google's revolutionary product the and its work trying to make wi-fi available global. liz: interesting, google. this week the president met with executives whose companies have chose own to increase their footprint here in the united states. among the executives in taken dance was michael arrington, con nex brand ceo. they produce 95% of the its parts an 08% of its finished products, mostly in toys right here in the u.s. michael joining us live to join us what steps washington is taking to attract more business invest to the country. tell us about the meeting. what were some of the

mcdonald's but housing is interesting. you look at pulte among the top performing s&p components, so some of the areas that have been reallyrket are getting a little bit of love this morning. >> the one everyone is trying to figure out is the retail sales report for the month of april. 0.1% growth. a lot less than economists were looking for. yet, higher revisions for march. you wonder how that really adds up for gdp in the next quarter and whether the optimism, the 4% we keep hearing from steve liesman and from some of the estimates on wall street can continue. >> yet the stock market is -- that steady, steady relentless rise. >> what did i tell you about tuesdays? >> what did you tell us about tuesdays? >> i told you. >> what gave it away? >> the string of seven tuesdays in a row, is that what gave it away? >> it seems to be a trend. tuesday best day of the week for equities. friday, i think is the weakest. >> we have not mentioned saying they might back negative rates on bank deposits we sets a new tone in europe. >> it does. it's more of the verbal intervention for the european central bank they might launch qe at some

was the anchor of "saturday night live"'s weekend update, which was one of the premier venues for political humor for four decades. tina and jimmy, norm mcdonaldween news and funny without going too far over that line. you probably know kevin neelan from some of the other characters he created. he was one of the pump you up duo. and more recently he played doug wilson on the series "weeds." he's had a long and varied career, but one constant, he's been given the task of trying to say something funny. here to talk about what that is like, especially when your target is sitting right there, kevin neelan himself. welcome to the show. >> thank you, steve. >> good weekend to be here. i had no idea. >> you're performing elsewhere in the city. would you want to be up on that stage? you dodged a bullet in '98. would you want to perform in front of the president? >> you hope they are going to be there even though it's a tremendous amount of pressure and people judging you and criticizing you. it's tough to get away with having a score of 100 on that evening. but it is a great experience. >> so what was that like? president clinton wasn't on the stage,

s. and p. five hundred apple amazon wal-mart c.v.s. starbucks a mcdonald's their combined market capitalizations right now is one trillion dollars with a t one trillion dollars all of that money and all of that stock is in the pockets of the multimillionaire and billionaire shareholders the employees have nothing it's a disgusting system that has to be wealthy distribution and that is the only way that the situation will be resolved. i want to get your thoughts on on something a few years ago sack goldsmith who's a minister of parliament here in the u.k. and myself were in the process of creating a hedge fund and this has fund what identify companies like the ones you've identified for example amazon and apple and we encourage people to boycott these companies while we simultaneously sold short stock in these companies as a way to monetize that dissent and then we also suggested that any profits made by this as fun would go to the victims of these companies like the victims of apple computer who are working for slave wages in china i want to get your thought

s massive crowds are raising new questions about their ability to host the world cup next month. >> fast food workers holding a demonstration near mcdonald's headquarters outside of chicago demanding higher pay. this video was captured, hundreds of protestors walking up to police, chanting for $15 an hour. several dozen people were arrested. >> a group of swimmers in the waters off of laguna beach, california getting a close encounter with whales. the animals are making their way north to alaska now. >> one of the reasons they're coming closer to shore. >> is the plankton and global warming makes it closer to shore. >> how we might be able to stop hurricanes by harnessing their own winds. >> first, a check of the temperatures we can expect to see across the nation today and as always for that, nicole mitchell has the answers. >> we've talked about that line, that boundary that's going to kick off the severe weather, also the dividing line between warm temperatures and those more typical for this time of year. denver, 50 degrees, but ahead of that, we have 70's, including memphis this morning. through the course of the day, the hot weather

s. tesla stock is off about a third of a percent in frankfurt. >>> still to come, should you mess with a classic? we're not talking about cars here. mcdonald'sl all, next. when folks think about what they get from alaska, they think salmon and energy. but the energy bp produces up here creates something else as well: jobs all over america. engineering and innovation jobs. advanced safety systems & technology. shipping and manufacturing. across the united states, bp supports more than a quarter million jobs. when we set up operation in one part of the country, people in other parts go to work. that's not a coincidence. it's one more part of our commitment to america. >>> now, some of the other stories we're looking at today, timothy geithner will publish his memoirs next week. the ap got an advanced copy of the book called "stress test." in it he said he was looking to leave his post in 2010 but he stayed on until stepping down last year. >>> now, mcdonald's is apparently looking to spice things up with its iconic french fries. "usa today" says the golden arches will start testing seasoned fry in california and st. louis. they come with packe

mcdonald's is a good utility. international flavors and fragrances on yesterday. the taste of fries. >> there's the opening bell and the stop of your screen. down here at the big board, z zendesk, on demand customer service platform celebrating its ipo, ticker zen. we'll talk to the ceo. >> my ticker symbol ever come public that was always going to be my symbol, zen. >> nasdaq, the stuttering association for the young, helping young people who stutter with programs and support. gm, by the way, in the news yet again, initiating a new round of recalls. we're talking 2.7 million vehicles this time. >> yeah. >> involving an array of issues. the brakes included and some other things too. >> my travel trust owns gm. it's been a rocky time. the stock doesn't seem to want to go to -- too low, because it has a good yield. the yield is protected. i always refer one of the reasons we do that, your interview with kyle bass. kyle bass told truths about gm that says it's not as bad as you think and i'm sticking by that. unless he -- if he changes his mind, like these hedge fund managers change, that would be bad. >> i don't think on t

s&p off a couple and nasdaq roughly unchanged. see if things turn around as we head into the close. >> let's get into our closing bell exchange, amy wu from rbc capital markets, larry mcdonald from new edge usa. we're very pleased to welcome one arthur cashin from ups, here at the trading desk and jack bouroudjian from index financial partners and, of course, our own rick santelli. arthur, i'm going to start with you. the feature for you, haven't mentioned that the ten-year yield has collapsed again. we got down to 2.44 at one point today. what's going on in your view today? >> well, i think the scramble for yield is getting more and more desperate. it's interesting that even with the tapering going on, actually getting to a spot where it should begin to work against yields, in essence push them up, it's not. it's not a simple answer like a flight to safety. i think it's a global scramble for yields. people -- pensions and other people undervested and desperate and paying anything they can to buy that ten-year. >> yeah. how much of this would you put down to flows or demand coming out of europe, to what's happening with german rates? in other words, is the ten-year, which i

loaded fast food companies like mcdonald's burger king and taco really are each year the fast food industry as a whole brings in around two hundred billion dollars it's c.e.o.'s meanwhile take a home all it eighty some of around twenty three point eight million a year putting them near the top of the list of america's most highly aid workers but at the same time as industry executives are raking in the big bucks regular fast food workers what cashiers and sales associates are struggling to get by in fact they are the lowest paid workers in our entire economy taking home on average nine dollars ninety cents an hour that translates into about one thousand grand a year which is pretty much impossible to live on in major cities like new york or washington d.c. this massive gap between what fast food c.e.o.'s make and what the workers make has made the fast food industry the most unequal industry in the country rising four hundred seventy percent since two thousand and forty two a recent d.m.o. study it has c.e.o. to worker pay ratio of around twelve hundred to one and all lot of industries are an equal these days of makes the fast food industry so outrageous is t

s. and p. five hundred which is the five hundred biggest companies in the country let's just take six companies apple amazon wal-mart c.v.s. mcdonald's and starbucks the multi-millionaire and billionaire shareholders of those six companies alone are now sitting on more than a trillion dollars the show. holders have everything and the employees have nothing most of them a living and housing projects with not a penny to their names i don't even want to talk about what the beam pickers in central america that work for howard schultz have to their names they have nothing ironic i wish that people shared your anger might be a better place what elles throughout your travels kind of awakened you to what was really going on while i've been in more than fifty countries on six different continents just in the last few years and i've been in half of the states in this country and the united states is not about greenwich connecticut the hamptons and new york and beverly hills and california it's about camden new jersey that's a city that is striking distance from new york you have three thousand abandoned buildings there and not one movie theate