mcgeveran? >> thank you. chairman franken, ranking member coburn and members of the subcommittee and staff, thank you for the opportunity to testify today. my name is william mcgeveran. i'm a law professor at the university of minnesota. my teaching and research focus on internet privacy and intellectual property law and in that context i've written about the video privacy protection act but which i consider a model for privacy legislation more generally. now, unquestionably there are enormous benefits to the online recommendations we get from friends through sources like facebook, or spottify and i myself use social media and those recommendations heavily but the potential problems are serious too as others have noted. in one article i argued that the key to getting that balance right is securing genuine consent. that means an individual sent a social message intentionally not by mistake. if we have too many accidental disclosures we undermine the personal privacy matters and the actors of the