. >> from mcintosh onwards, he has persuaded consumers to pay top prices.y look, and sometimes work, better than their rivals. apple's founding genius was never one to undersell his products. now he is that -- stepping down. steve jobs has been in poor health for some time, and in a letter to apple's board he wrote, "i have always said if there ever came a day when i could no longer be my duties and expectations as apple's ceo, i would be the first to let you know. unfortunately, that day has come." >> if you have just seen some pictures of mcintosh and our with like to assure you mcintosh in person. >> despite his success, he was forced out in the 1980's. he returned a decade later to breathe new life into what was an ailing company. not everyone liked his autocratic style. one person sending this message about his iphone. >> i'm very happy to talk about steve jobs because he is someone i am lucky enough to have known for some time. i do not think there is a human being on the planet that has been as influential in the last 30 years on the way culture deve

. >> you've just seen some pictures of mcintosh. now i'd like to show you mcintosh in person. >> despite his early success with the ground breaking mac, jobs was forced out of apple in the 1980's, but returned a decade later to breathe new life into an ailing company. not everybody liked his style, but one admirer sent me this message about his iphone. >> it's steven here. i'm happy to talk about steve jobs. i don't think there is a human being on the planet who has been as influential in the last 30 years on the way culture developed. >> for steve jobs, think different wasn't just an advertising slow gafpble it was the way he ran his whole business. nobody thought a computer firm knew anything about the music industry until the ipod changed everything. apple had never made a mobile phone until the iphone transformed another industry. and the idea that millions of people might want to use a tablet computer seemed farfetched, until steve jobs showed off the ipad. now his firm will have to think different without him. continuing to br

before today's announcement, he was responsible for worldwide sales and the head of mcintosh computer division. as jobs steps out of the number one position at apple, you can't help but wonder if his ailing health is the reason why. he has been plagued with serious health concerns that started back in 2003 when he was diagnosed with pancreatic cancer. after that, he underwent surgery to remove a tumor in 2004. in 2009, jobs took a second medical leave and received a liver transplant. and then back in january, he took his third leave of absence but emerged to unveil the ipad ii in march. today, he announced his resignation as ceo of the company, a company he helped create. jean elle joins us with a look at what his health history may tell us about his own personal future. >> reporter: medical experts say that cancer diagnosis is the big concern. only 4% of pancreatic cancer patients survive. investors have been concerned about his health for years. his changing appearance had people talking. with his weight dropping, jobs admitted in 2003, he had cancer, revealing he had surgery to rem

announcement, he was responsible for worldwide sales and operations in all markets and was also head of the mcintosh computer division. stay with nbc bay area news for continuing coverage of this major story on line and on air. we will have every breaking news detail and of course we'll be live at apple headquarters throughout this evening and tomorrow morning. >>> so we move on now. an attempted robbery of an armored truck ends in gunfire. one suspect was killed, and an officer and security guard injured during the incident. let's bring in nbc bay area's kimberly terry near the shopping center where this happened. what can you tell us? >> reporter: i can tell you that this area of fitzgerald drive off of i-80 just reopened maybe two minutes ago to traffic. it's been shut down all day as detectives looked into exactly what happened here earlier this morning. since the attempted robbery involved an armored vehicle, the fbi has also been called in. this morning pinault police said two armed men tried to rob a loomis armored truck outside the wells block in the 1300 block of fitzgerald. >> crazy. >> re

apple introduced the mcintosh computer. jobs left in 1985 but then returned in 1997. a series of successes would follow the i pod in 2001. i tunes in 2003, the iphone in 2007, and the i pad in 2010. in 2009 jobs would announce that he had a liver transplanet explaining a medical leave and just yesterday he resigned as ceo. you can go to our website it's ktvu.com for the latest any time on if transition at the very top of the apple corporation. >>> warren buffet is coming to the rescue of bank of america and may have already learned more than a billion dollars as a result. the hathaway ceo invested $5 million in the bank today. buffet says bank of america is a strong company and i wanted to invest in it. today b of a stocks surged closing up. buffet may have earned $1.4 billion on the deal in just one day. >>> it appears buffet will be spending some of his billions trying to get president obama reelected. democratic officials say buffet will hold a fundraiser for obama. the president has been talking to buffet to discuss his upcoming speech on the economy. >>> even wit

i found ways to bring their screen up on my mcintosh so i could feel comfortable.ike to be familiar with the whole world of gadgetry, and what are innovators of thinking of new ideas. and what are the best ones. you never find all the best ones in one product. i try to be fair. and i don't always say, i'm going to wind up saying apple has the best product in a certain category. >> like many people, you have come back to apple again and again, because the design is brilliant, the technology is amazing. they work, they're functional, they're reliable. what is it about steve jobs that made him the genius he became? >> his way of thinking -- i call it a higher level. you know, when i worked with him, he would go into apple and he would not have thought out what kind of broker processor you used, and the dollars it cost, it's what would that mean to the end user. he was always a step ahead in a more advanced level of thinking. he was always very fast. he thought things out that you would ask questions, why don't you do it in red. he had five different reasons why it sho