i believe this might've been michael mcluhan and. you can correct me if i'm wrong. it was a sense of loss of oral culture at the time that books were introduced. in particular, words that are disembodied make people stop thinking critically and houseless context and instead acceptors because they are disembodied. how's that concerned than play-doh? has it been overblown and how did it relate to the current concerns you are thinking about now with regards to the digital world? >> in mcluhan's case, he was a romantic frankly who loved oral culture and sell books as what he called a cold medium so that there was something in him that wanted somehow to recover that lost oral culture. and he imagined it could happen to television, which he saw as a hot medium. well, i agree that mcluhan's ideas are fun to read now, they're reading they are obsolete. in a world where children can break into boxes and begin manipulating touch is on machines that are utterly foreign to them, that is a world that is on track to in mcluhan's philosophy. but what about disembodied words? it's

>> no, in a great fan of martial mcluhan, and he taught us about that. super lightweight, super easy to use, and being universal. facebook is now in over 80 languages, right to left languages. 60 in the middle of nairobi. it is on a giant flat screen and monitored in somebody's office in palo alto. it is on a tabloid. it is on a new galaxy iv. the media needs to be something that can work wherever it goes. when we look at designing new features for facebook, we look at things that are simple to use as speech, like commenting, liking, sharing, or sending. we do not create new words. we do not create a new name for a product that is just about commenting are just about messaging. our messages product is called messages. our news feed product is called newsfeed. our photos product is called photos. it might sound silly, but in discussions, there is sort of an inherent bias for builders to create something that it has its own brand. facebook started from the idea that it should be like a glass that is clean. and as much as possible, relays the intention of t

>> marshall mcluhan said there is no such thing as a message without a medium. they have th e proper -- the property of being easy to use. it is on a giant flat screen monitor in palo alto. it is on all kinds of devices and the medium needs to be something networks. we look at things that are simple to use as speech. like commenting or liking are sharing. we do not create new words or a new name for product that is just about commenting or messaging. the message product is called messages. our news feed product is called news feed and our photos product is called photos. it may sound silly but you get into these discussions and there is an inherent bias for a lot of builders to create something that has its own brand. that is what most consumer products do. facebook has started from the idea that it should be sort of like a glass. it is clear and as much as possible, really is the intention of the sender. >> want to talk about the diversity of users that facebook has now. is anyone in this room, did they get a smart phone before getting a computer? you like ever

>> marshall mcluhan said there is no such thing as a message without a medium. they have th e proper -- the property of being easy to use. it is on a giant flat screen monitor in palo alto. it is on all kinds of devices and the medium needs to be something networks. we look at things that are simple to use as speech. like commenting or liking are sharing. we do not create new words or a new name for product that is just about commenting or messaging. the message product is called messages. our news feed product is called news feed and our photos product is called photos. it may sound silly but you get into these discussions and there is an inherent bias for a lot of builders to create something that has its own brand. that is what most consumer products do. facebook has started from the idea that it should be sort of like a glass. it is clear and as much as possible, really is the intention of the sender. >> want to talk about the diversity of users that facebook has now. is anyone in this room, did they get a smart phone before getting a computer? >>you like ev