mcmillan hachette, all of those corporate publishers distribute other small publishers. and when they do that, not only they bring the data for that book into, their systems, they bring the books into warehouses and they a sales team that is actively selling those titles. so that's the difference between small d passive distribution and, big d, full sales or active distribution? what's your on the impact of i on publishing? right. so this is a very topic. i just came from the us book show, which was yesterday and it was first thing that we discuss at the book show and i've actually on in a couple of times at conferences in the past few months, there's a lot of fear. there always is when technology evolves and essentially what this is, this is an evolution of technology. you know, it's a rapidly evolving. so there are two different pieces of it. one is generative, ai that's when l looms or large language models are being taught essentially to output based on material. and concern for publishers from a copyright perspective of is that they're copyright advantage either the