on the other hand, if a publisher like mcmillen rejected this offer, amazon would remove the purchase option for this publisher's books, or customers wouldn't be able to see mcmillan's books on the front page of amazon's website. which actually meant the destruction of publishers. another important event in the new century was the change of amazon's algorithms. earlier, the editors and content producers recommended the books and reviewed them, but since 2000, it was the personalization algorithm that determined which books to recommend to whom. it was based on previous purchases on amazon's the customers, then if amazon were to introduce a book, publishers would have to pay $10,000. according to amazon's contract and confidentiality policies, it will never be known what effect these ads would have on sales. kindle dx wireless reading device worsen the situation for the publishers. if you're an amazon customer, you're almost always satisfied and will never waste your money. you buy anything at the cheapest possible price. if you change your position and become a supplier for amazon, th