mcnally jackson, actually -- >> host: i apologize. >> guest: it's okay. maybe it should be jackson -- [laughter] it's a great bookstore in soho. it is named after my son, jasper mcnally jackson, and it is owned and run by his mother, sarah mcnally. it is, you know, i think it's the best independent bookstore in new york. although there are many great independent bookstores in new york, it's two levels. it also has a, there is a picture shop around the corner on mulberry street down in soho and mcnally jackson -- [inaudible] opening potentially a couple new stores in brooklyn and downtown manhattan that are still in development. it's been open now over ten years. and, you know, it's funny, because we talked about sort of the trends many independent book publishing -- in independent book publishing. when we were first opening the store, our big concern was we wanted to make sure we were far enough away from a borders and barnes & noble. borders, turns out, doesn't exist anymore, and barnes and noble -- all the barnes & nobles that were close to, you know, s

what is the jackson mcnally bookstore in new york or book tv has been several times? >> mcnally jackson. >> i apologize. >> it's okay. it's a great bookstore. it is named after my son. and it is owned and run by his mother. it is, i think the best bookstore in new york, although there are many. there is a picture shop around the corner on mulberry street down in soho mcnally jackson, a couple of new stories in brooklyn in downtown manhattan still in development. open now over ten years. and you know, it's funny. you talk about book publishing. first opening the store a big concern was making sure we're far away from borders and barnes & noble. barnes & noble, are the bond -- all the barnes & noble's that were close to soho in manhattan close now which is stunning tomorrow though they still have in new york, but that has really flourished over the years. in many ways it is a model. the community has built up around it. and it has -- it is really all about the taste level of the booksellers there and their passions. your connection to that customer base. it is a beautif