the owners of mcvities digestives, pladis, denies the labels are misleading, and says they contain ahere consumers can find more information. kp snacks says it knows people want to be able to recycle more and it's committed to providing options for its consumers. last year, terracycle and eight brands it works with in the us settled a legal challenge over recycling claims on their packaging. they'd failed to mention any limitations to their collection schemes. so, why not be more clear? why not put the caveats clearly on the packaging? well, just as i was going say, that's exactly what we're doing. so, this year we are asking brands — it's rolling out this year, all of this, er, all of these requests — to ensure that brands add any qualifiers — if there's a geographic limit, for example, or if there's other forms of limit, that's exactly what we're doing and we're doing it nationally in the united states, and in fact, every country around the world, so, you will see it in the future on uk packaging. next, we want to check out how much waste gets collected and recycled through terracy

kp snacks and pladis, the owner ofjacobs, mcvities and carrs.. but what do these numbers tell us? those millions is a good thing but it's the percentage, the proportion of the individual pieces of packaging produced by those brands. what is the percentage? that will be an interesting statistic to see on their website for the crisp packets that they have, what percentage are they working on here? we decided to crunch the numbers. nearly 16.5 million wrappers have been recycled over the last ten years, according to terracycle, through the pladis scheme. sounds impressive. but, just to give you an idea of what that is in relation to the total number of sales for some of these products... mcvities has said that 56 million packets of plain digestives and 71 million packets of chocolate digestives are consumed each year. and that's just these two products. so the pladis scheme has collected the equivalent of i% of wrappers from just these two products during that time. that looks like this. it's a drop in the ocean. it's a start though. it's a beginni