the organization you're donating to, and how will that money be used in and they just looked at me blankly, they didn't know the information. how much money was going to be given, what percentage. this was just a script that they were reciting because they felt that if they aligned themselves with pink and breast cancer awareness month, that was automatically kind of something sacred and nobody was going to challenge them. >> how do you tell the difference between marketing and companies that are doing this to simply capitalize on this, that it's such an invisible campaign? >> first of all, and. ask the store, reading the fine print of products is very important. so if it just says something vague like goes to the fight against breast cancer or goes to research, it's so ambiguous that you can't actually follow the money. and it's very port to follow the money. and then it's important to follow the messages as well. what are the messages being sent? what organizations are they going to? do those organizations have financial reports that you can find? can you follow up and see if they're doi

he stared at me blankly as if i asked if he knew what the temperature was outside.cks up a picture and smiles gloriously. >> that was the 30th of august. i had only had her about a week and a half. she looks so different. >> he shows me a picture of the cat with this happy, loving smile. it was such an odd moment. i just remember stopping. it took me a while to take it in. you are kind of detached. >> from -- yeah. >> mom. >> it's kind of a coping mechanism, i think. >> after the denial, the years passed. >> i miss her. >>> due to mature subject matter, viewer discretion is advised. >>> msnbc takes you behind the walls of america's most notorious prisons. into a world of chaos and danger. now the scenes you've never seen. "lockup: raw." three unforgettable inmates. each one about to cross the threshold to freedom. >> look back, you come back. this time i'm not looking back. >> we witness their joys. >> i look like a pimp. look at this little phone. >> do you think i'm stupid? >> their fears. >> you were still wearing diapers when i was doing this. >> their triumphs.

. >> you're looking at me blankly, ted. i remember that show. >> yeah. that everyone knew i was the anonymous donor. >> because oceana is a passion for you. >> yeah. yes, it is. you know, exciting because i've been doing this for 25 years. and we really are all those people working on ocean issues about to turn a corner because we do know what to do. we have framed the discussion now instead of talking about fish, which puts people to sleep in like two minutes. we're talking about ending -- about world hunger because if you do it right, if you harvest fish correctly and not wastefully and destructively like we do, you can provide 1 billion fish meals a day forever. and we're about to be 9 billion on this planet. it would make a huge difference. perfect protein. you know, freshwater, and you don't cut down rain forests. >> a lot of things we could do if we got smarter. and we will. >> and we are. >> a little all around. thank you. good to see you. you can watch the 15th season premier of "csi" on the new night, sunday, 10:00, 9:00 central right here on wh