. >> joining me now is barron meade the chairman of the auto show and also with me, meade lexus. tell us about the event. i don't know that any other auto show in the world does something like this. >> we wanted to create an experience for the luxuries. the business case coming to the show is not always positive. we need to give them a smaller venue. everyone is even as far as the display built. the cars are the stars at this event. as opposed to the big auto show, you have something special here. you are talking the lamborghini's portia's and the like, being one an one with the customer. >> right. they don't have unveilings every year. we can connect the manufacturer with luxury car buyers. we work with our partners and local wealth management to bring people to detroit in january to see these products. >> how's it going? >> it's fantastic. this is the third year of the gallery. it continues to build. >> we had bentley unveiling here at the gallery. this helps our customers get the word out. >> american express is your partner, sen centurion and black heart. who are these people