she thought that was mealymouthed. she preferred the term birth control which he had invented. but she organized this huge conference in japan, an international conference on reproductive developments. and she was in her late '70s than, and i just thought, you know, she's an older woman and she's still incredibly active, even at a time when people are saying she's an old has-been, we don't care about her. but she was really still very active. >> guest: it was a 90 page five which held that conference in japan and she brought pincus over and told the press they're going to declare this new form of birth control had been discovered. it was not going to be an oral contraceptive and this would change the world. john rock said you can go over there. he told pincus you can do that. we've only tested it on 30 women. you cannot declare victory. pinkus always loved the headlines and bustle confident this is going to work, he went over there and made the speech and said this is it, we've got it. even though it was perhaps foolish, it was one of those things that opened the floodgates bec