one uk company hoping to take on beyond meat and impossible foods is the meatless farm company, which now. he's the founder of the meatless farm company. you have brought in some examples of your products which are on sale in the uk and various supermarkets. how did this all begin? it started three years ago with my wife complaining she lacked some sort of substitute for making a spaghetti bolognese that was fresh and acting the same way as meat, looked the same way as mincemeat and would kick and taste the same. i thought that might be a good idea. as a family we support the meet reduction theme. we know that something needs to be done for the planet. was that your major motivation for going down the plant based foods line? two the real difference with the meatless farm co is our core mission is global reproduction. there is 1.4 billion cows reproduction. there is 1.4 billion cows in the world, 800,000 are sorted every day and we need to do something about it. you are a uk based company with a factory in nottingham and you've opened one recently in canada because you want to penetrat