gold bond medicated lotion. stop itching.g that black men tell the barber things they won't tell their doctors. one physician is going city to city to save lives. he's our slice of life. it's no secret many black men avoid going to the doctor. there's one place most love to go. dr. bill relaford is making house calls at barber shops across the country. >> thank you for coming out to get screened. it's really important. >> the reason this work is so important, is because african-american men are dying prematurely from preventable diseases like diabetes and high blood pressu, having strokes, amputations. african-american men have the lowest life expectancy of any group or any shegment in the united states. that's why we decided to go into black on barber shops around the country. >> i came into the barber shop to get a haircut. i'm getting older now, body's changing. get an opportunity to check, why not? the results were good, i'm happy about that. >> dr. relaford has visited nearly 25 cities and given 25,000 men screenings for