why does medtronic need a refresh brand.s got the best brand in the world. >> well, look, this is an opportunity, jim we're at -- it's an exciting time like i mentioned. we're at the nexus of, you know, health care and technology at a really important time. you know, we're coming out of pandemic and health care is on everybody's mind and everybody is seeing the importance of technology and health care, and at the same time there's all this innovation all around us here, you know, computing party, militarization and everything that we do we saw it as an opportunity to kind of plant a flag and for our employees and broader stakeholders to say, look, we're going to step it up a notch, step up the pace of our innovation, and, you know, so we thought it was a good opportunity so it wasn't like we had to do it, but it's a -- it's an interesting time right now. >> all right i agree with that. now there's something that you're going do that i reall like one of your bullet points, proreduce global health disparities and invest 70 mil