matt meena is trapped underneath six feet of sand when the hole he's digging collapses on him.life guards including captain mike helfide rush to his aid. >> when i first came on scene, we had two life guards digging and then four or five, matt's cousins and friends that he was with. at that point we started getting more volunteers. >> helfide organize's the group into three circles surrounding the spot where meena was last seen. >> trying to locate the patient. the second ring is to take the sand from the rescuers, move it further out. the third ring, their job is to take the sand and push it further out. >> as word ripples out that a teenager is trapped, bystanders start converging on the scene and the crowd grows. >> i just saw a whole row of moms just on their hands and knees just digging as if it were their own child. we had guys in business suits who had seen the commotion and come down. girls who were just hanging out on the beach are all there. >> people are using shovels, buckets, fins, their bare hands. whatever they can grab to dig. >> i saw one person take a pots pla