. >> meg collins saw an opportunity in pot. in her case, to help shape public policy. before taking the job as the executive director of the cannabis business alliance, she spent most of her career in the oil and gas industry. >> i like to say i've gone from gas to grass and i thought what a phenomenal opportunity to be on the ground floor of building the legal and regulatory framework for a new industry. >> and this is an industry that has a lot of rules like the requirement to grow and sell your own cannabis instead of sourcing it from somewhere else. i met jan, a former spa owner and mother of two who decided she wanted to take her experience in that industry and translate it to the emerging cannabis business. we met her at one of her seven grow facilities outside of boulder. i hear this term "seed to sale" quite a bit. can you explain to me what that means? >> the state of colorado would like us to track every plant from seed to sale. and so from every plant that we put into dirt to every plant that we harvest and turn into medicinal or recreational bud needs to be