megha ashar, great to see you and thanks forjoining me., megha, let me start with this because the industry research is spotlighting the indian beauty market is certainly one with some of the biggest growth potential. so i'm kind of wondering, megha, how is digital commerce driving all of that? aaron, thank you so much for having me on the show. the indian beauty and personal care market size is growing at a staggering pace. it's unbelievable. this year we touched almost 28 billion in revenue and the market size is expected to grow by 5—6% year on year. there's also been an exposure where the rise of income has become a very big factor in women spending more on cosmetics because there, you know, there's a rise of entrepreneurship. there's a rise of lot ofjobs, there's a lot of awareness in terms of what opportunities are around us. so that has made a lot of difference and the rise in consumption that we see. and megha, as we know, i mean, you're going up against big global brands. i'm kind of wondering, in your opinion, how well suited are

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