>>> melanie perkins raises one of australia's early funding stage rounds early and meet the teo. seth goldman. >>> good morning. it turns out president obama brink drin drinks a lot. a lot. he likes the stuff so much the new york times says there are bottles of black forest berry in the mini fridge aboard marine one. it's an all american success story. kids straight out of of college start mixing up a formula in his kitchen sink. seth goldman and founder and teo of honest tea. sold up at whole foods with tuperwear full of the stuff and the store ordered thousands of bottles. i can't think of a worse business to get into. let me tell you why it isn't set. the market was already saturated when you got into it. it doesn't scale. if you want to make double the tea you have to have double the bottling plant. what were you think something. >> it's a totally fair question. there were tons of products on the market but they all had the same calorie profile. they were 100 calories or 0 calories. there was nothing many the middle. that was the real astounraun as idea. when you make tea at