melanie roy from sister station "kyw news radio" shows you how the twitter tree works. >> a team everys and social media specialists at oxford communications have created twitter controlled christmas tree and holiday display. >> now, overall idea about gamefication. so imagine one to be red, one wants the tree green. so war back and forth with social media to determine what color the tree will be. >> all operated through tweets and hash tags. >> eight chapels, eight plugs, which houses microcomputer watch we have is that connected to the internet, and it is also connected to twitter. >> the tree even has it own twitter account. >> what we want to do create fun account that people would want to interact with, have conversations back and forth with as if it was a friend of theirs. >> so if people write a hashtag, to twitter, in this case use the example comfort, so hashtag comfort, the tree collect the information, and then influence the switch, and turns the lights to red. >> it is on display at oxford communications office, throughout the holiday season. >> you can tweet hashtag brilli