the grandchildren, melanie staley and christian gainer and melanie's husband nick. >> it's fun.t can be difficult at times, can be frustrating, but overall, it is fun. >> carrying on such a legacy is a lot of responsibility. but this trio welcomes customers to santa's village seven months a year. whether it feels like christmas outside or not. >> we call it santa's summer home. this is where he comes to warm up from the north pole, take a break from making toys and that's how we get away with christmas in july. the theme we keep with as we expand. >> with attractions like rudy's transit coaster, the reindeer rendezvous, marketing is easy. the most challenging part of the business is getting families to return for in some cases generations. >> we need to create an awesome product. something that they love, that they see and want to come back again and again. in order to keep them coming back, we have to keep evolving, keep innovating and keep exceeding their expectations. >> the fact that jefferson is somewhat isolated means most of the customers are making the conscious decision