together they formed melco crown. their properties include two extravagant resorts. >> it is the ultimate destination for urban entertainment in macau. >> lawrence refers to the "city of dreams" as an integrated resort. where tourists come to spend at high-end boutiques and stay at five-star hotels. >> how have the casino moguls in las vegas helped you in terms of inspiration in macau? >> many times in asia, a lot of people built slowly and are more conservative. when you go to las vegas, and you see the mega-resorts, the 3000, 5000 rooms, shows and theaters and nightclubs, my philosophy is like that. go big or go home. having seen that that is workable and doable, that is how i developed "city of dreams." >> big vision. >> big vision, and we need to give our customer something they have not seen before. it is about being more innovative. and being bigger and better. >> bigger, better, and wetter. part of his vision is attracting customers through live performances, including this acrobatic experience called "house of

the formation of melco crown 10 years ago was based on that belief.o i marry the best of the east with the best of the west? >> it is easy to see the asian touches when you walk around his companies. the dragons. the feng shui that he incorporates into the layout. >> when we first started, it was gold and iron metal bars. it resembled the bamboo, but then feng shui came in and said no, no. it has to be real. >> but adelson, who once called himself the richest jew in the world, says there is no monopoly on culture. >> by vast majority, most of our employees are chinese. my chinese dealers andmy chinese service people interact with chinese customers. what is the difference? >> they would say they know the people. they are chinese. they know what they want. >> i can't be a successful businessman if i don't respect who and what my customer is. the resorts are a commercial enterprise. the measurement of success is the bottom-line profit. why are we seven times more profitable than each one of them? >> some casino watchers warn there is a bubble of profits

i have a question regarding melco crown entertainment, symbol mpel. i own the august 32 call options expiring on the 16th. the company's going to announce earnings on august 7th. do you think this stock has a chance to pop on that announcement? >> i've got to tell you, today we saw an amazing turnaround in wynn, and boy, steve wynn is so good. but the turnabout came from how good vegas was. your guy doesn't have vegas. look, it's a call option. can it work? i don't know. but the horse to bet on right now happens to be -- the horses happen to have big volume in vegas, which is mgm, and then when i looked at the wynn number today, i was quite impressed. mary in florida. mary. >> caller: hi, jim. how you doing? >> real good. how about you, partner? >> caller: good. jim, i have a substantial position in staples, and i'm concerned with a few things. number one, they had this penny sale, and hopefully they didn't make a mistake, but i think they sold, like, $22 million of merchandise for a nominal amount, maybe a few hundred dollars. and in addition to that

over on melco crown, of course a gambling play. now it's right around $32.we saw today were two interesting trades. one, these bought the weekly calls that expire next week. i bought a lot of those. then they came in and bought the august 32 calls. so they're thinking this thing will jump from here towards here over by august expiration, but even next week could have a big move. if it moving back to 37, where it came from, the calls do go to about -- like that. >> a casino operator. based overseas. a stable in macau. >> i think that's why -- they had almost no open interest in these oping. that's two very big bets. >> as you're speaking about it, doc. are you in it? >> i'm in the stock and the options. in the week le options. i'll probably be in those only for the next five trading days, because they expire next friday. >> good stuff. citing concerns. josh brown had this to say about the company just a few weeks back. >> duncan has very low capital spending, incredible margins, double the margins of starbucks, and i've got to tell you, this is a business tha