the formation of melco crown 10 years ago was based on that belief.o i marry the best of the east with the best of the west? betty: it is easy to see the asian touches when you walk around his companies. the dragons. the feng shui that he incorporates into the layout. lawrence: when we first started, it was gold and iron metal bars. it resembled the bamboo, but then feng shui came in and said no, no. it has to be real. betty: but adelson, who once called himself the richest jew in the world, says there is no monopoly on culture. sheldon: by vast majority, most of our employees are chinese. my chinese dealers and my chinese service people interact with chinese customers. what is the difference? betty: they would say they know the people. they are chinese. they know what they want. sheldon: i can't be a successful businessman if i don't respect who and what my customer is. the resorts are a commercial enterprise. the measurement of success is the bottom-line profit. why are we seven times more profitable than each one of them? betty: some casino watcher

together they formed melco crown. their properties include two extravagant resorts, whose opulence gives las vegas landmarks a run for their money. >> city of dreams is the ultimate destination for urban entertainment in macau. >> lawrence refers to the "city of dreams" as an integrated resort. where tourists come to spend at high-end boutiques and stay at five-star hotels. what has las vegas inspired and you, or what have the casino moguls in las vegas helped you in terms of inspiration in macau? >> many times in asia, a lot of people built slowly and are more conservative. will conservative. when you go to las vegas, and you see the mega-resorts, the 3000, 5000 rooms with the shows, the theaters, and nightclubs, my philosophy is like that. go big or go home. having seen that that is workable and doable, that is how i developed "city of dreams." >> big vision. >> big vision, and we need to give our customers something they have not seen before. it is about being more innovative and being bigger and better. >> bigger,

when you look at companies like melco crown, city of dreams, hugely popular casino.urth quarter, 100% occupancy. they turned away 30%. >> the gaming revenues have been bed? >> the gaming revenues have been down because the vip play is down. even though numbers were down, 7.5% increase in visitation to the market. >> let me ask you about the vip. i personally think anti-corruption is short lived and we will see corruption back in favor shortly. and i wonder what -- >> it always comes back. >> -- about having that vip play? >> my view on vip play, if you're questionable whether you should be going to macau and not be seen, you can't go more if you're already not going. if you're a comfortable vip player who has gone for three, six, nine months, there's plenty of them, they'll continue to go. the ones that are uncomfortable will come back and vip could come back. we're not betting on that in our numbers but that's a possibility. >> in terms of the smoking ban though, that's going to be a lasting thing. do some casino and hotels set up better for that eventuality? >> yea