the formation of melco crown 10 years ago was based on that belief.o i marry the best of the east with the best of the west? betty: it is easy to see the asian touches when you walk around his companies. the dragons. the feng shui that he incorporates into the layout. lawrence: when we first started, it was gold and iron metal bars. it resembled the bamboo, but then feng shui came in and said no, no. it has to be real. betty: but adelson, who once called himself the richest jew in the world, says there is no monopoly on culture. sheldon: by vast majority, most of our employees are chinese. my chinese dealers and my chinese service people interact with chinese customers. what is the difference? betty: they would say they know the people. they are chinese. they know what they want. sheldon: i can't be a successful businessman if i don't respect who and what my customer is. the resorts are a commercial enterprise. the measurement of success is the bottom-line profit. why are we seven times more profitable than each one of them? betty: some casino watcher