the formation of melco crown 10 years ago was based on that belief.i marry the best of the east with the best of the west? betty: it is easy to see the asian touches when you walk around his properties. the dragons. the feng shui that he incorporates into the layout. lawrence: when we first started, it was gold and iron metal bars. it resembled the bamboo, but then feng shui came in and said no, no. it has to be real. [laughter] betty: but adelson, who once called himself the richest jew in the world, says there is no monopoly on culture. sheldon: by vast majority, most of our employees are chinese. my chinese dealers and my chinese service people interact with chinese customers. what is the difference? betty: they would say they know the people. they are chinese. sheldon: oh, they know all the people? really? i can't be a successful businessman if i don't respect who and what my customer is. the integrated resorts are a commercial enterprise. the measurement of success is the bottom-line profit. why are we several times more profitable than each one