they already boast an impressive user base including the bill and melinda kate's foundation and leanme now to discuss the potential of niche social platforms, the founder and ceo am a thank you for joining us. great to see mighty bell getting traction. you sell the software and it is a big company. what is the goal? >> our goal and something we launched a few ekes ago is to make it available to everybody. our goal is to create a new breed of community entrepreneurs. so people who can create community and business by bringing interesting people together who would not otherwise meet and to bring them together around an interest, specialty and shared profession, life diagnosisconditioned and passion. we are already seeing such an interesting mix of networks on a platform. we have the largest network of craft hairdressers. it was started by two master instructors in new york and they just moved over to mighty bell as they are passionate with how do they bring their 10,000 craft addresses -- hairdressers together to go deeper. facebook fans000 but where two people come together to talk ju