and we have melinda nicki, how long ago did you start your company. >> two and a half years ago. >> you've grown so much. congratulations to you. >> thank you. >> it's a platform for expecting and new moms. all right. you have an app, you have to get people to download things. i find when i talk to people it is nearly impossible to get people to download an app. they may love your company, but to actually download an app is a lot, it is a big ask. so how do you get people to do it and should you have an app? >> well, there was a question we thought long and hard about, but actually our users were asking for an app. so i think moms and pregnant women and our target audience are we app orientated, they like to have the app on their home screen open it up and do something. lots of people download but not everybody completes it. it's the install that's the most important thing. that first activation when they download t they put it in their phone and then it's signing up, putting in their details and you're asking a lot from them to do that. so really -- you really have to sell the benefits ea

. >> and melinda nicki who is the founder and ceo of baby tabadi a platform for expectant and new mothers>>> you write for huffington post, a lot of consent for your own site and huffington post and linkedin. >> you are very prolific on forbes, i think you are one of their top online columnists, right? >> yes. >> is this worth your time? i want to know. >> yeah. i think it is. when i started writing for forbes it was more about kind of self-help honestly than anything. >> for you? >> for me. >> it was your confessional. >> absolutely. everybody has their own communication style and for me i like the style of writing. i like to be able to think things out and actually articulate it. i have plenty of mistakes i have made, plenty of scars i have earned. >> sure, but does it help your company? this is valuable time you are taking away from running why your company. >> well, it's really interesting because i think for our company we've got two audiences, so we've got our business audience, so the vcs and the business community who want to maybe partner with and get funding from, and then we ha

. >> melinda nickie, founder and ceo of baby to body for expe expectant new mothers. >> you write "huffington post," do a lot of stuff for linkedin. you are very prolific on forbes,i think one of their top online columnists. >> yep. >> so is this worth your time? i want to know. >> i think it is. when i started writing for forbes, it was more about kind of self-help than anything. >> for you, your own self. it was your confessional? >> absolutely. everybody has their own communication style. for me i like the style of writing. i like to be able to think things out and articulate it. i've got men tiff of mistakes i've made, plenty of scars i've earned. >> does it help your company? this is valuable time you're taking away from running your company. >> it's interesting. for our company we have two audiences, we have our business audiences, the bcs and business community we want to maybe partner with and get funding from and we've got the consumers. i wear both hats. i'll write for huff post about being a business owner but also write about being a mom and what that means as a entrepreneur or st