let's bring in melinda stevens who is the editor and chief, melinda, thank you for joining us today we're keen to look at the outlook for the sector because maybe the airline analysts compare this to september 11th in terms of their demand and concerns for many tourists traveling right now but as the crisis evolves, clearly this has had a much longer lasting impact than what 9/11 had what do you make of the crisis and how many of the operators from the airlines to hotels are going to fair during this crisis. >> i think it's been incredibly intense. certainly at the beginning of the crisis, there was hope that there would be a hockey stick at least by now in terms of revival and of course it's gone on much longer than expected and as you pointed out, we have been certain of those countries that have recently reopened for example. from a british traveller point of view >> clearly all of this has changed. business travel is falling off a cliff and new experiences, surely they want to go somewhere they have bp before to minimize any chance of risk >> do you know what i think people want? and