one of my cofounders is a woman named melissa bell, who and designs.s our theory was that there were four pieces to what we're doing. there was the editorial piece, the building of the under nine technology -- underlying technology, the design, and the business. if any of the four was not there -- >> this was design, technology, and editorial. quickly thing about design is, i cannot do it. i do not have a design sense. the folks who we work for at some of the designers, like matt irvine, are unbelievable. a lot of people do a design and thing, how pretty is it going to be? what they would talk about is user experience. i think this is an port and distinction to make. on the editorial side, the idea was we could give evil a range that went from the specific articles they come to us for, and also an entry into all kinds of topics. they could go as deep as they want to go. you have that much information, the experience for the user, how overwhelmed they get or do not get -- they can bring it somewhere else that matters. that experience decides whether or not that information is words on

. >> when i was trying to figure out where to go, so one of my co-founders was named melissa bell who is sort of the lead on product design and things like that from vox.com and our theory on it was that there were four pieces to what we were doing. there was the editorialiece, the building of tundz lining publishing technology, the design and then the business. and if any one of the four wasn't there, the whole thing would fail. >> charlie: so busine design, technology and editorial. >> and the thing about design, the reason why i hesitate is i do not have design sense, so it was not a problem i was going to be able to solve. the folks we work with are unbelievable. and t thing was, the product people design, people think, how pretty is it going to be. >> charlie: what is it beyond pretty? >> what they've talked about is using experience. i think this is an important distinction to make. so on the editorial side, the idea was we could somehow give people a range of information that went from the specific article that they had come to us for or saw from the home page or saw on twitter

melissa: that we have got for you. i hope you are making money today. "countdown to the closing bell" with liz claman starts right now. melissa: fed chair janet yellen and richard fisher sounding off as we get the latest report on regional economic positions. and bounce back after the brutal winter? not yet in housing, but stocks score there third game this week? $6 billion surprise and not a good one. that is how much they feel they have to pay legal bills. wiping out the bank's profits last quarter. what can we expect from capital one, american express come morgan stanley and oldman sachs? telling us how it could all impact the bottom line. from mustang to mercedes, ford with the big reveal, limited-edition mustang gt to celebrate the 50th anniversary. mercedes going zero to 60 in less than four seconds with a new vehicle. mercedes-benz ceo tells you how the automaker plans to stay ahead of bmw and audio the was. "countdown to the closing bell" revving its engines right now. ♪ melissa: good afternoon, everybody. just a second or two ago dow jones industrials hit session highs. last

melissa: that we have got for you. i hope you are making money today. "countdown to the closing bellht now. melissa: fed chair janet yellen and richard fisher sounding off as we get the latest report on regional economic positions. and bounce back after the brutal winter? not yet in housing, but stocks score there third game this week? $6 billion surprise and not a good one. that is how much they feel they have to pay legal bills. wiping out the bank's profits last quarter. what can we expect from capital one, american express come morgan stanley and oldman sachs? telling us how it could all impact the bottom line.

melissa: we'll leave it there. herbalife earnings after the bell. the shares are climbing higher. let'slet's go to nicole petallin floor of the new york stock exchange. what is everyone anticipating with this big news after the bell? >> everybody is anticipating what to find out from herbalife. herbalife is such a push-pull story over last 52 weeks. a winner but under pressure. you know the big activist investors such as bill ackman and pulling it one way and icahn the other way. right now the stock is up about 2%. meantime you have investigators looking into herbalife and its whole, whether or not it is pyramid or ponzi scheme to boot. you have barclay's analyst saying they have a great platform, a great company but trying to guess when all the investigations go through play-by-play is very difficult. that being said, you can see the stock is up a buck 10. 58.87. everybody is eagerly awaying earnings. melissa: nicole, thanks so much. >> it is not a ponzi scheme. that is where they steal the money. pyramid scheme is more complex. melissa: is herbalife a pyramid scheme? >> i don't

bell. earnings per share $0.37 with revenue of roughly $1.1 billion, melissa.: coming up, the new york auto show has roared into town. we are talking to all of the movers and shakers. you don't get much bigger than ford, they are on the move now. you don't want to miss this interview. at the end of the day, it is all about "money." ♪ ♪ [ male announcer ] this m has an accomplished research and analytical group at his disposal. ♪ but even more pressive is how he puts it to work for his clients. ♪ morning. morning. thanks for meeting so early. oh, it's not a big deal at all. come on in. [ male announcer ] it's how edward jones makes sense of investing. ♪ a short word that's a tall order. up your game. up the ante. and if you stumble, you get back up. up isn't easy, and we ought to know. we're in the business of up. everyday delta flies a quarter of million people while investing billions improving everything from booking to baggage claim. we're raising the bar on flying and tomoow we will up it yet again. melissa: i am melissa francis with your fox business brief

melissa: on that note we'll leave it there, guys. thanks so much. >> >> investors on edge for amazon earnings due after the bell. how to play on results on a stock that has been crushed this year. >>> under fire, e-cigarettes are growing in popularity and now investors are weighing and investors should take notice. more "money" coming up. ♪ predicting the future is a pretty difficult thing to do. but, manufacturing in the united states means advanced technology. we learned that technology allows us to be craft oriented. no one's losing their job. there's no beer robot that has suddenly chased them out. the technology is actually creating new jobs. siemens designed and built the right tools and resources to get the job done. melissa: look out, electronic cigarettes. here comes the fda. e-cigs have been on the market and on the fda's radar since 2009 but today marks the first proposal for government regulations. we're going to break down the industry. joining me is "the wall street journal" veronica daguerre, capital security management director of research steven marsha, mark with us, united advisors scott martin

melissa. >> maybe. maybe. >> thanks for being here. >> closing bell is up next. >>> we do welcome to you "closing bell" for this >> magic number to watch today for the dow, looks like we're not going to get there because we are in negative territory but the all-time high to look for is 16,576. the s&p getting closer to its highs. the biggest mover of the day is the nasdaq. not hard to figure out why. apple surging today. big news broken on this show yesterday. 7 for 1 s

melissa. we'll see you tomorrow. see you tomorrow. "closing bell" is next. >>> hi, everybody.ing bell." i'm kelly evans here at the new york stock exchange where markets are in rally mode. >> i'm bill griffith. the third day of gains we're looking at, but don't count this in the win column just yet because we've had a lot of volatility lately, especially in this last hour, so we'll keep an eye on this. could go either direction, and what we've had rather positive news today, janet yellen's rather dovish speech earlier and the beige book was rather constructive as well. >> a huge day for

melissa lee. joining, one of the names after the bell is netflix. they'll be looking at -- subscriber growth and international expansion. there's a lot of analysts expecting netflix to meet or beat on expectations when it comes to the top and bottom lines. they were helped by "house of cards." they've been focused on controlling costs, but the real quiche will be the domestic subscriptio subscriptions. the numb we are we're watching is 35.67 million. that's the number the company gave. this would be interesting. a momentum name that's gotten slammed over the past month. >> maybe this is set up for success in some small way, because it's lost 25% of its value just since the highs we had in march. $458 stock at that point, so maybe the expectations are priced in all right, but what i can tell us is the options market is prizing in a plus or minus 11% move. >> yeah, that's a very big one. >>> also listening for the commentary from reed haysings about things like fire tv. just for forward guidance, fire tv apparently is a netflix app. listed ahead of am

melissa: time for a little fun with spare change, taco bell said its will want to brace yourselves becausemexican standby is putting on merits of a new fast casual restaurant that will cater to the millennial food crowd. marketing maven brewster, what do you think of this? u.s. taco company, i love it. >> i have to say i finally understand why you invite me back uses to announce today i made more money today than jeff bezos. maybe now i can afford their upscale restaurants. i and this and why they are doing it, moving into a slightly higher state is important because a lot of consumers are trading down meaning they are not eating fancy but wanted better experience. i get that. what i don't understand is that name. are they trying to remove the mexican from mexican food? i don't understand why they think u.s. with taco denotes upscale dining. makes no sense to me. melissa: didn't even think of that. young executives admit they are going after the food crowd, the type of people who take pictures of their food and post it right away. getting this through? >> the great thing about this group i

bell, ibm and google. >> olivia sterns has company news. melissa and company raised less than planned.ontrol of the firm on getting a handsome pay a lot -- payout. barra is under fire for an instant -- ignition switch fall that was linked to 13 deaths. deutsche bank is trying to and it's money losing venture. the want to sell cosmopolitan resort for more than $2 billion. the bank foreclose on the property six years ago after the developer faulted on a loan. that is today's company news. >> dow futures up 65. this is fun. i have goosebumps. brad delong will join us in a bit. the great disruption of modern technology is the overuse of misuse of the word initiation -- word innovation. engineering is far more important than a conference. william janeway has seen it all. he is a marshall scholar. dr. janeway has seen booms and busts. 2014 is not 1999. we have dueling bowties today. what did the gurus of today have wrong about technology? did they get wrong versus the real technology of america? >> that-- quakes -- technology drives itself. the heroes of silicon valley are self-motivated, se

melissa. >> maybe. maybe. >> thanks for being here. >> closing bell is up next. >>> we do welcome to you "closing bell" for this thursday. >> magic number to watch today for the dow, looks like we're not going to get there because we are in negative territory but the all-time high to look for is 16,576. the s&p getting closer to its highs. the biggest mover of the day is the nasdaq. not hard to figure out why. apple surging today. big news broken on this show yesterday. 7 for 1 stock split along with a dividend hike. what about new products? today investors don't seem to care about that. they're happy with the results. the stock is moving, having its best day in two years. we'll speak to a major shareholder and ask how long that will last. >> that 7 for 1 split i think a lot will agree is a move to make it more eligible to be a member of the dow jones industrial average if they have a smaller stock price at that time. >>> later this hour we'll be joined by qualcomm's brand-new ceo, his very first television interview. also etna's ceo mark bertolinp. dunkin' brand ceos. weather was a problem. but people need cof

melissa. we'll see you tomorrow. see you tomorrow. "closing bell" is next. ng bell". >>> hi, everybody. welcome to the "closing bell." i'm kelly evans here at the new york stock exchange where markets are in rally mode. >> i'm bill griffith. the third day of gains we're looking at, but don't count this in the win column just yet because we've had a lot of volatility lately, especially in this last hour, so we'll keep an eye on this. could go either direction, and what we've had rather positive news today, janet yellen's rather dovish speech earlier and the beige book was rather constructive as well. >> a huge day for earnings after the bell. google, ibm, american express all reporting, and all could be big market-moving events. information first. top analysis. stay tuned because when the bell rings then the real action may just be starting >> exactly. more after the bell news today called babe weibo. will weibo disappoint? we'll take a closer look. this is the canary in the coal mine stock to see how that sector is doing in the market. >> absolutely. here ewhere we stand. dow up 140 poi

melissa: gold is responding today up $10 at the moment. that is a fair trade but seems possible. have a going on in russia via liz: to in into after the bell at 4:00 eastern. let's look at that stock, down 3-1/3%. what is the plan to rev up the ford engine? is that a fair question? they have been doing pretty well. jeff: i think they have. the other thing talk on talk about idling plants, the f 150 plants inause they are switching over and going to all aluminum f 150, a huge hit in some ways because the plants will be shutdown for a while and that is the most important vehicle and world's, the f 150 end the earnings call today, that is all on plan. everything going according to plan and they reaffirmed their guidance between $7 billion and $8 billion of profit they think they will make this year. another headline on the call is our friend alan mulally. report from bloomberg last week said he would be stepping down sooner than anyone thought. we put that very question to the man today on the earnings call. here is what he had to say. >> you said you plan to serve through the end of 2014. does that indicate that you will serve through the en

melissa: thank you so much. that is all we have now. i hope you are making money today. we are looking at a market, the dow down 30 points. "countdown to the closing bellz: markets ablaze, stocks near record highs, the economy is still dragging. are we heading to the pullback millionaire george soros is predicting. stocks keep going higher and higher. we debate how to play the market no matter what the big jobs report. a boat, a car, even a house. is there anything a 3d printer can't do? the 3d printing expo kicks off in new york city, fox business exclusive with the ceo of 3d systems here to showcase what his brand new 3d printer and other innovations can do. plus local out range over the price tag for 90's world cup soccer, now even britain's prime minister is weighing in. it is it u

melissa: you will be labeled insensitive. i stand by you. i have two kids of my own. i gave birth to both of them. i would be. we wind down to the closing bellaman is here to wrap up the last trading day of the week. liz, are you there? >> so glad my husband is not like brian. i love brian. oh, man my husband was right there. i was the worst 24 hours later. i needed help. are you kidding? melissa: there you go. to each his own. >> okay, brian. lucky you and i aren't married. brian and i have a thing. we're always fighting on the air together. if you look, the market is fighting right now with the bears. take a look at the nasdaq tanking at the moment! we're all over this. what will happen in this all-important last hour? that is why we're bringing in bob doll of nuveen, one of the smartest stock-pickers and pairing him with diane swonk, one of the top superstar economists. this is really important. people are looking at fall in the markets and making comments whether this is the beginning of a big correction. is that true or is it a buying opportunity? we'll be talking about that. facing the music, have you heard of vivo? this is just a huge