. >> reporter: most members at express credit union are low income and melissa carney thinks that prize link savings accounts will particularly appeal to low income americans who spend a high share of their income playing lotteries. >> people are irrational when they play the lottery but i would challenge that assumption. if you're a low income individual, how else can you potentially win enough money to buy a house or really change your life? >> reporter: carney is an economist at the university of maryland and director of the hamilton project. she thinks she's lottery-based accounts help people save by leveraging their desire to win big. >> if you have low savings deposits, which many low and moderate income individuals do, you're only accumulating a few dollars every month or even every year. and it will take some ten years to accumulate enough interest payments on a low deposit checking account to make a down payment or big purchase. >> reporter: does prize link savings help people save more money? carney helped design an experiment to find out. >> the results were quite striking. w