singer melissa ethridge, co-founder of up, of love. irasked her is that how the organization got started. >> you can't even talk about being gay, stop there. the entertainment industry we all got together in one place and said what can we do? this is what we can do. we know that we have a way into people's hearts and into people's, entertaining is a way into people. and so let's see if we can cause an uprising here, change people's -- change their fear, change their outrook, instead of i'm not going to go in there and change their laws, that's not going to work. you're going to change their hearts, that's what we're after. >> how do you change their hearts? >> i know 20 years ago, when i came out, it's about saying yes i'm gay. now you know a gay person. see that i'm human, i want to do. >> greg: good, i want to be a contributing -- i want to do good, i want to be a contributor to society, you start being yourself. to lower the fear. it's funny because this is not something that you would think oh i want to donate money to. but what it