but some football fanatics used their team melissa garcia shows us what happens when a pair of playoff tickets are at stake. "imagine this color on every wall in your house. the homeowners are about to come in and check it out." (nats) "so they responded to this." the lucky winners of the broncos "paint your house orange" contest: mackenzie cobb and nick rocchio. (nats - ribbon cut, cheers) on orange friday, their house is now very orange. (nick rocchio /homeowner) "the hoa only really worries about what color the outside is. it's a nice color. it actually looks a lot better than i thought it would." broncos partner and real estate app xome ("zome") brought in a professional team of painters to get the job done. (mackenzie cobb/ homeowner) "it was really shocking at first, but now that we've had some time with it and the paint's dried, it's not so bad." their extreme broncos spirit scored them a pair of tickets to sunday's playoff-- (mackenzie cobb/ homeowner) "first time going to a broncos game for me." along with a personal visit from ring of famer billy thompson, miles the mascot, a

melissa garcia shows us how broncos fever is boosting a lot of bottom-line's. >>> broncos gear is flying off of the shelf and they say half of what they had here just days ago is already gone. ever. >> reporter: jane has been stocking up on gear for her family. and so is dave. >> i love my team. go broncos. >> reporter: sales mean big business for retailers. >> our sales are tremendous. we are up. it is really good for sales. >> reporter: not just here, but also for hotels and restaurants. they come in, watch the games, and spend a lot of money. >> reporter: out-of-towners ring big bucks to denver. to be $10 million in economic impact. that does not even scratch the surface of nationwide exposure. >> businesses are expecting a big boost in sales this weekend. and the broncos will be holding pep rally from 12:00 until 1:30. >>> time to check in with adrian period >> we got rain or snow showers possible for the game. and in the meantime, we've got snow in the high country. lightning strikes because the area is so unstable period snow is starting to die down on the eastern plains and some o