my colleague melissa hall rod was super vention so maybe you now now now in some countries like the u.s. and italy almost 50 percent of the population have a tatoo wired to so popular that wealth for one thing they're no longer bill is they used to be people with tattoos and the longest seen as a threat to society also with globalization we can cherry pick from different cultures so we chinese food we wear ponchos and through that the meaning of these things has changed ok that's the popularity big question now why you different people have to use this lots of different reasons some people have them as to to draw a line from the past into the future as part of the healing process some people do it as a promise to the future some people do it to be part of a group or to be not. part of a group it can be a secret message to self. today they're very popular among people who are part of the gig economy among entrepreneurs as a sort of a sign of independence and presumably people also have it just for fun. yes or to just say that i actually love something there was one guy that we met at the