my colleague melissa holroyd is following developments in frankfurt melissa the frankfurt book fair this is normally be event of the year where the whole publishing world comes together hundreds of thousands of people schmoozing scouting titles can this really work online. not sure i don't know how i mean they're doing their best they've got 4400 digital exhibit is there this year from 110 countries they've got 260 hours planned of streaming of talks of readings of seminars but you simply cannot replace the social element that it's really important people don't just go to frankfurt to buy and sell books they go there for the cultural element and you know they go there also to party do you think it's going to bounce back after this the same way that it was it's certainly time for you know publishers to take stock isn't any sort of pause is time to take stock you know to think how much money are we spending going there how many people are we sending anyway book sales are up in germany that were down at the start of the pandemic and now they're up there also up in the united states so this

so for more on this i've got my colleague melissa holroyd here melissa that organization pink stinks also does research on sexism and advertisement what are they finding one of their findings is that there is a city country divide that while many large companies do tow the line a lot of small country cut companies particularly in the countryside don't here's some examples of what smaller companies across germany have come up with to sell their wares this is cool here yeah. yeah this of course is going to lose if in germany this is what a scottish businessman selling glass among other things came up with there were complaints about his people said that they looked like they were from the seventy's he didn't back down he doubled down and he made ads that really did look like they were from this era he said rising like you would need in your kitchen for your wife oh my goodness yes so i mean he could get in trouble as you said new rules have been introduced across britain banning the stereotyping of gender is ok we always hear this cliche is sex sells is it time to bury that is that ove

so for more on this i've got my colleague melissa holroyd here melissa that organization pink stinks also does research on sexism and advertisement what are they finding one of their findings is that there is a city country divide that while many large companies do tow the line a lot of small country cut companies particularly in the countryside don't here's some examples of what smaller companies across germany have come up with to sell their wares this is cool here. yet this of course is not exclusive picture and many this is what a scottish businessman selling glass among other things came up with there were complaints about his as some people said that they looked like they were from the seventy's he didn't back down he doubled down and he made ads that really did look like they were from this era he said rising like you would need in your kitchen for your wife oh my goodness yes so i mean he could get in trouble as you said new rules have been introduced across britain banning the stereotyping of gender is ok we always hear this cliche sex sells is a time to bury that is that ov

so for more on this i've got my colleague melissa holroyd here melissa that organization pink stinks also does research on sexism and advertisement what are they finding one of their findings is that there is a city country divide that while many large companies do tow the line a lot of small country cut companies particularly in the countryside don't here's some examples of what smaller companies across germany have come up with to sell their wares this is cool here yeah. yeah this of course is not it's a loose if in germany this is what a scottish businessman selling glass among other things came up with there were complaints about his and some people said that they looked like they were from the seventy's he didn't back down he doubled down and he made ads that really did look like they were from this era cigar saying like you need in your kitchen for your wife going to yes so i mean he could get in trouble as you said new rules have been introduced across britain banning the stereotyping of gender is ok we always hear those cliches sex sells is a time to bury that is that over no

berlin that brings together 50 artists it's called masculinity is liberation through photography melissa holroydwent to check it out . masculinities what makes a man a man. according to a line of potter the curator of masculinities that gender is the only time it isn't an ascension this cannot afford to be a particular way to leave and come to particular way to and. explore how masculinity or the representation of us get in this evening kind of courage it is a she constructed and performed very specifically through the medium of film and photography from the sixty's and through to the present day a massive undertaking. to put the spotlight on and examining what is seen as normal it's also to tell an untold story the 1st chapter disrupting the archetype breaks down the hyper masculine and finds it rife with contradictions like thomas georgette's found and painted studio photographs of young taliban fighters. young men of color full of cut may come paul on it they're holding flowers or other things or holding hands and if that weren't for the occasional a k 47 in the picture you might think you we

my colleague melissa holroyd is following developments in frankfurt. the frankfurt book fair this is normally a beer event of the year where the whole publishing world comes together hundreds of thousands of scherzinger scouting titles can this really work on why i'm. not sure i don't know how and they're doing their best they've got 4400 digital exhibit is there this year from 110 countries they've got 260 hours planned streaming of talks of readings of seminars but you simply cannot replace the social element that it's really important people don't just go to frankfurt to buy and sell books they go there for the cultural element and you know they go there also to party. do you think it's going to bounce back after this in the same way that it was it's certainly time for you know publishes to take stock is that any sort of pause is time to take stock you know to think how much money are we spending going there how many people are we sending anyway books iowans are up in germany that were down at the start of the pandemic and now they are up there also

my colleague melissa holroyd is following developments in frankfurt. the frankfurt book fair this is normally a beer event of the year where the whole publishing world comes together hundreds of thousands of people sharing scouting titles can this really work on why i'm. not sure. i mean they're doing their best they've got 4400 digital exhibit is there this year from 110 countries they've got 260 hours planned of streaming of talks of readings of seminars but you simply cannot replace the social element but it's really important people don't just go to frankfurt to buy and sell books they go there for the cultural element and you know they go there also to party do you think it's going to bounce back after this in the same way that it was it's certainly time for you know publishers to take stock isn't any sort of pause is time to take stock you know to think how much money are we spending going there how many people are we sending anyway book sales are up in germany that were down at the start of the pandemic and now they're up there also up in the un

so for more on this i've got my colleague melissa holroyd here melissa that organization pink stings also does research on sexism and advertisement what are their findings one of the findings is that there is a city country divide that while many large companies do tow the line a lot of small country cut companies particularly in the countryside don't here's some examples of what smaller companies across germany have come up with to sell their way is this is cool here yeah. yeah this of course is not exclusive many this is what a scottish businessman selling glass among other things came up with there were complaints about his and some people said that they looked like that were from the seventy's he didn't back down he doubled down and he made ads that really did look like they were from this era is a guy saying like you need in your kitchen for your wife oh my goodness yes so i mean he could get in trouble as you said new rules have been introduced across britain banning the stereotyping of gender is ok we always hear this cliche is sex sells is a time to bury that is that over now

my colleague melissa holroyd is following developments in frankfurt. the frankfurt book fair this is normally a beer event of the year where the whole publishing world comes together hundreds of thousands of people scherzinger scouting titles can this really work online. not sure. i mean they're doing their best they've got 4400 digital exhibit is there this year from 110 countries they've got 260 hours planned of streaming of talks of readings of seminars but you simply cannot replace the social element that it's really important people don't just go to frankfurt to buy and sell books they go there for the cultural element and you know they go there also to party do you think it's going to bounce back after this the same way that it was it's certainly time for you know publishers to take stock isn't any sort of pause is time to take stock you know to think how much money are we spending going there how many people are we sending anyway book sales are up in germany that were down at the start of the pandemic and now they're up there also up in the unit