. >> they came across phoenix based melissa jill photography. she began her business in 2003 as a solo entrepreneur. >> i never intrended when i started my business to branch out. i really just thought i was going to be shooting my own wedding the rest of my life just a small boutique business. >> but soon with growing demand came a growing need to think bigger. >> i was starting to get inquiries that were saying you know, we love your work but we just can't afford you. do you have anybody else that you would recommend who is a similar style but just a little lower price? and i was happy to refer those out to some of my photographer friends in the area and i realized maybe i should take advantage of these leads that i've been generating with my brand, and bring on some other photographers to shoot for my company. at lower price points. >> learning to trust others to carry on your brand isn't easy, though. especially when it incorporates your personal name. >> when i send an associate photographer out to shoot a wedding for my business they're on