back the rewards they started dishing out during the covid slowdown here to discuss our cnbc.com melissa repkoter leslie joseph. leslie, kick this off for us what's going on? >> if we think back three years when the pandemic started, a lot of companies were desperate for customers and they extended the perks. airlines, for example, hold on to your status we know you're not flying. all of that is gone. a lot of people, if you've been to an airport recently or traveling again, so what airlines are doing is they are really cracking down, you have to spend more, fly more to get that status. >> this is something that was a little bit of a pandemic quirk, let's say, and understandably, but now that people are traveling again they have grown accustomed, to yes, i'm such and such a status and maybe they have lost that what is that experience like for people in the airlines must be a little concerned about it? >> there's a lot of shock. you delta ceo told us late last year everybody is special. no one is special. so when they call that group one and it used to be that there were only a few people and n