matthew, you're from the melton mowbray food partnership. larly around christmas. they really are important items. people come to melton specifically for my report pies, uncertainties, and then of course, they buy other things here. so it helps the general economy. food, tourism with pork pies and stilton cheese is worth with pork pies and stilton cheese is wort h £100 million a cheese is worth £100 million a year to the melton economy. so it's really, really important. and then how big of a tradition is it? how does it fit into this christmas tradition where people seem a lot of seem to want to see a lot of pork pies, particularly for breakfast, stuffing? yes, for christmas everybody breakfast, stuffing? yes, for ch leicestershire everybody breakfast, stuffing? yes, for ch leicestershire and everybody in leicestershire and surrounding areas eats in melton, mowbray, pork pie on that morning. it's that breakfast morning. it's a really essential part of christmas . and of course, christmas. and of course, stilton cheese follows every good and t

melton is famed for pork melton mowbray is famed for pork pie.ier brings about earlier that it brings about £100 million into the economy. stilton cheese as well. and while you might be thinking that, of course, we've got inflation 10% at the moment, primarily being driven by food pnces primarily being driven by food prices might think that quality foods might be foregone in favour of quantity, but that's not what matthew o'callahan from the local food partnership was telling me earlier today. the local food partnership was telling me earlier today . the telling me earlier today. the melton mowbray pie and stilton cheese are the essential items for anybody . christmas in for anybody. christmas in leicestershire and the midlands and further afield . and we found and further afield. and we found actually that they're not being affected. inflation, if you've got little money to spend, you want to spend it on quality items and have real eating items and have a real eating experience rather than wasting money on some rubbish. that's why still finding