brandy melville else is only one size. small. >> reporter: good morning.ey say their clothes are one size fits most. that strategy excludes many and can be dangerous. it's the trendy clothing brand that virtually every teen girl wants to wear. but it doesn't come in every size. in fact, the majority of the clothes at brandy melville come in just one size. most of the time, that means you have to be a small to fit into them. as we found out when we visited one of their new york city stores. a size 8. >> no, everything in the store is one size. >> reporter: do you have smaller sizes? >> not for those. depends on the item. >> reporter: okay, so every item in the store is one size. >> yeah. >> reporter: and it's a size teen girls are clamoring for. >> yeah. >> reporter: brandy melville is equally popular on social media. snap after snap of tall, thin, young women. but some say though these clothes may look good, they make them feel bad. in an open letter to the brand in "the huffington post" one teen writing by not offering several sizes this company is separa

think about the teen, if i look at just the apparel space, a concept i love right now is brandy melville. it's not public but i'd look at that. the beauty conventions is an new space and thrillaling to me. online gaming and the theme behind that. i'd encourage people to innovate and be more creative. let the pencil pushers take a backseat to the mernlts. >> my kids aren't teenagers yet. but it eat really hard to know who is going to hit the fashion right every quarter or season. one area you don't have to hit that with is footwear to me. kids are going to go out and buy whatever. so is there any other retailer out there that has a footwear play ore than nike? >> i'm not sure i would agree with you is that footwear is not a fashion business. i look at the fly nit at nike and it's one of the most exciting things i've seen this year. and i remember when it wasn't about a sneaker. but it was about a doc martin booed or a sperry topsider. >> in terms of the teen retailers, don't they always have a limited life span? take abercrombie. it is known for that fashion and now it is not as in style.

. >>> first on this day in 1851, herman melville's "moby dick" was published. record as a coach. in 1964, "baby love" by the supremes was the number one song in the country. yous >>> he ran 239 miles all the way from washington to new york: captain jason, awesome job, sir. >> good morning. >> good morning to you. >> why did you do it? >> why did i do it? well, over the prolonged wars in iraq and afghanistan, we lost so many wonderful marines, soldiers, airmen and law enforcement people that helped with our efforts over there. i really think that the american people needed to kind of understand and appreciate what the real cost of the war was, which are the loss of america's best and brightest that we always send into harm's way. and kind of get an appreciation for what amazing people that raised their right hand, stepped forward and pledged to defend freedom and we took the fight to the bad guys and kept the homeland safe. >> aside from raising awareness, did you also raise money for the cause? >> there is an organization that supports fallen service members an