. >> that's market seg menation. i'd go to whole foods. wla i would like to see her do is if she's going to the craft markets, it's a bargain of two. look at two segments to sell to in two ways. >> well, we are going back there in a few weeks. we are going to bring back our ex-perts to turn this company around. >> wish her the best of luck. >> would you like to have a "your business" makeover for your company? we are going to let viewers decide who has the next one. you need to submit a 60-second pitch video of why your business deserves to be selected. send your video to us@yourbusiness@msnbc.com. >>> if you are in retail, you know this feeling, you see people walk through the door, look around and then walk right out without ever buying anything. it is incredibly frustrating, but, there's a bit of science to changing this. one boutique owner in geneva, illinois, was intent on figuring it out. she hired two retail experts to come in and mix things up in a way to result in more sales. in 2010, sherry opened peaceful parlor, an ecochic bout

calculate that that's anywhere from an 18 to 19% cut and i saw a report from a consultant by the name of menat that said it's more like 25 or 26%. so the states are really going to feel a lot of financial pressure under the perfect capita block grants. >> there are many moving parts and pieces beyond the medicaid part to all of this. mainly it has to do with trying to bring premiums down but it also then means less coverage. what do you think of the quit prokw proquo that's going on to try to find a balance of those who will lose coverage to those who are concerned about forcing people to take insurance? >> well, a lot of what this bill will do is roll things back to the preaca days, and if you recall back to the 2008, 2009, people couldn't afford insurance then and many, many people were uninsured. so we're going to take a big step backward and we're going to call it progress. and i'm having a hard time understanding how this is going to make insurance more affordable for people that have had difficulty affording it. in fact, i'm really worried that people that have insurance who think this d