mark: michael kors is making a push into menswear.announced a partnership with the formula one racing team. of a strategy to of over customers outside customers who buy women's handbags. >> michael kors is going deeper into the menswear business. we have always been in the business, but we have made a statement that this will be a great extension for growth. mclaren has a great history in formula one and one of the greatest histories winning championships. when the style and innovation of the design that comes out of mclaren is something we think is a fit with our company. they had the new cars which are just spot on absolutely glamorous and very sexy and something that our guy wants to be associated with. do you want to sustain the market and get the top prices. can you give us an idea of that arm of the strategy is working right now? >> certainly. ourissue with reducing department stores and united states is one that the environment and all of north america is one that has been challenged. the mall traffic is slowing down. resorting

. >> menswear designer vivek nagrani should know. socks have been hailed by the fashion world and adorned the feet of an american president. the man who is wearing carefully chosen socks is sending a message that says what? >> that he pace attention to detail. you will start to think of that person, almost see an in sight into his personality. >> the creative -- out of the box thinker? >> yes. this is what gives the man an opportunity to be quietly express himself. >> he sells his brand of high end hosiery for men out of his new york city boutique. prices start at $35 a pair using only the best of fabrics. >> babial pack could? feel this. >> precision design. >> substantial amount of splotch band, feels like someone is massaging your foot. >> there's a pair for pretty much any occasion. >> we created design for leisure space travel. >> this some one small step for man one giant leap for sockwarz exactly. >> when did people start wearing socks? >> from the stone age f. the beginning of time. >> steven is a dean at new york's fashion i