regulators to pay attention to the risks with shrinking consumer loan balances joining us on set, meredith whitney of whitney advisory group, founder/ceo thank you for coming in, meredith it's good to see you again this is your bailiwick, this is what you're know for, the analysis around banks. what did you find when you dove into the lending >> i took a big step back and looked at bank balance sheets over the last 10, 15 years they've transformed. you also see which banks have had clear strategies and which banks have muddled their way through. what you see is the banks really good gobsmacked when regulators put the screws on. they needed to delever what's happened is their concentration, their market share of consumer lending has collapsed from 16% in 2012 down to 10% so, three of the four -- three out of the four big banks have shrunk their consumer lending portfolios that was their livelihood. that's where they got fee income, high-yielding loans. and they haven't really recovered from an earnings per perspective. bank of america has drastically cut costs but citi and wells have also cut their