also with us is one of her clients, mervyn the chihuahua. >> hi, mervyn. hi, lonnie, thanks for being with us today. >> thanks for having us. >> so what is a pet influencer and what does someone like mervyn do to get to that state >> a pet influencer is a pet on social media that has developed a large following. >> and people actually -- companies will pay money for you to put their products on the pets >> exactly influencer marketing has become a big thing, now pet flauinfluer marketing is the biggest things. pets tend to perform better on social media, everyone loves them, they make people happy, so people like the brands as well, because the content is making them happy and they are just universally loved. >> mervyn's got a special story. he's a cancer survivor, right? >> yeah, mervyn is currently going through treatment. >> oh, come here, baby it's a sweet puppy you think about things like this, how many followers can do you have to get before you can get a brand's attention? >> so we look at potential clients with 50,000 plus followers. and we basical