the mesic industry has changed so much in the last two or three years, i wonder what the grammys arewhat do they mean for business whether of an artist, a label or spotify? adam: it is a great question. if you look over the last decades, the grammys has always been the best marketing event that the record label business has ever had. after the grammys, there is usually a bump of a 2-x to an 8-x on weekly sales of a single or an album. you will see that in the spotify charts this week, but i do not know what that will do for the music business. cory: spotify just let us know what happened with beck. that record, recording, album -- i am still struck with 20th-century nouns. adam: me too. cory: it shot up 524% overnight after winning record of the year. kanye west apparently helping a lot by dissing that win. why don't we break it down? for an artist whose music was the least listened to -- he was the surprise winner, sort of except that he was nominated. for someone who had the least listened to record -- spotify predicted beyonce would win, because she had the most downloads. that is