jim messina is the yin to rove's yang. jim: president obama said to me in the 2012 presidential race, "a presidential campaign is an x-ray of your soul." sharyl: messina led barack obama to two successful presidential victories and heads the super pac priorities usa action, which supports hillary clinton. together, the two represent tens of millions of super pac fundraising dollars from individuals, special interests, and corporations. the money is used to support their candidate and attack their opponents. before a recent town hall debate, the political foes sat down to talk politics and money. first, the influence of social media on the 2016 presidential campaign. jim: you've seen an absolute explosion in social media and the way it's changed campaigns. you know, i just ran a campaign for the prime minister of the united kingdom. we won a surprising majority and our research showed at the end social media was 7 times more effective than traditional direct mail, television, and it goes to one theory -- and karl and i are

jim messina is the yin to rove's yang. jim: president obama said to me in the 2012 presidential race, "a presidential campaign is an x-ray of your soul." sharyl: messina led barack obama to two successful l esidential victories and heads the super pac priorities usa action, which supports hillary clinton. together, the two represent tens of milllons of super pac fundraising dollars from individuals, special interests, and corporations. their candidate and attack their opponents. before a recent town hall debate, the political foes sat down to talk politics and money. first, the influence of social media on the 2016 presidential campaign. jim: you've sn an absolute explosion in social media and the way it's changed campaigns. you know, i just r a campaign for the prime minister of the united kingdom. we won a surprising majority and our research showed at the end social media was 7 times more effective than traditional direct mail, television, anything else. and it goes to o o theory -- and karl and i are both seeiei this i

[laughter] sharyl: rove and messina also addressed the delegates game. some states are winner-takes-all. but under this year's republican party rules, more states are splitting delegates proportionally, which could make for a late decision on the nominee. that are gonna award their delegates proportionally and this means the contest is, in my opinion -- we're gonna go longer, probably all the way to the convention. i'm not certain i see that at the convention we go back to the old style of we have 7 candidates all nominated, backroom deals are made, and after the first or second ballot, they all drop out. i think we're going to the convention with somebody who has -- who's on the edge of a majority and clearly the frontrunner and i think there will be consolidation behind it. but we may go, the first time ballot. the old style of we have 7 candidates all nominated, after the first or second ballot, they all drop out. i think we're going to the in 2008, there was lots of party elders talking about how bad it to the very end and how difficult it could be f

[laughter] sharyl: rove and messina also adsome states are winner-takes-all. but under this year's republican palitting delegates proportionally, which could make for a la karl: we have a lot more states that are gonna award their delegates proportionally and this means the contest is, in my opinion -- we're gonna go longer, probably all the way to i'm not certain i see that at the convention we go back to the old style of we have 7 backroom deals are made, and ballot, they all drop out. convention with somebody who has majority and clearly the will be consolidation behind iime since 1948, more than onehink that could help the the ates all nominated, backroome first or second ballot, thre going to the republichere was lots of party elderss that obama and clinton went fficult it could be for our d the truth is the opposite gning in all 50 states in theion, we figured out who the good data. we went into the general again position, so i think karl's right. karl: we're going to go through so many twists and turns andmake us all dizzy by the time w sharyl: and what

. >> karl rove and jim messina talking about the 2016 presidential race and they have a lot to agree on about donald trump. >>> time for bay area standouts to shine. whose dreams came true on college football signing day? that's coming up in sports. >>> antonio tarver's mom said he's a great son so why is he giving up a mercedes? spied out tonight when 8 on your side investigates. >>> lots of sunshine helped to lift the temperature to 84 talk more about that and a cool down and rain chances and doing an analysis right now. forecast coming up. >>> we will have that and more coming up. you are watching news channel 8 the station that's always on >>> hillsborough county taking steps to create a local registry of animal abusers. the ordinance prevents people convicted of abusing animals in the county from adopting a pet. the fbi collects data on animal cruelty cases nationwide and shares it with local law enforcement but that information not always available to shelters. >>> now to your boat and it turns out the presidential field starting to thin out more . republican candidates rand pa

we will talk more with carlo messina ceo of intesa sanpaolo. as the primary voters of new hampshire deliver a clear further, we will speak to a former senior staff aide in the clinton administration. and we will look ahead to janet yellen's first public appearance on the u.s. rate hike. ♪ let's get straight to bloomberg business flash. heineken has reported 2015 profit in line with estimates, excluding special items which was 2.75 billion euros. it sees profit growth this year. says earnings will rise this year helped by growth markets in asia. operating profit will rise by a low single-digit percentage. maker reported fourth-quarter earnings that eat forecast. the ceo will speak on "surveillance" at 10:05 u.k. time. oil reported a loss as tumbling crude prices forced the company to write-downs. the net loss is over $1 billion in 2015. is recommending no dividends be paid. maesk says its underlying results will be below billion after.1 the company wrote down the value of its oil assets. crude prices is $45. francine: thank you so much. w, europ

frederico missing it -- messina. the storm win by 15. that ends their 16 game losing streak 80-65. >>> seton hall seems like they are poised to get to the dance come march, now just two wins away from the magic number of 20. taking on georgetown, isaiah whitehead off his career-best 26 points. tonight, led the pirates with 22 as they take down the hoyas. stepped on the field. the mets pitchers and catchers reported at port st. lucie motivated by a world series loss that was more than just pitchers and catchers at camp. otis livingston is down there. he will be filing reports for the mets and yankees over the next couple weeks. >>> just because you can get away with clumping and soccer doesn't mean it's okay in other sports. the devils gave us a glorious piece of theater on this play here. a splashy performance that actually earned him a two- minute penalty for embellishing. he did apologize for that. how about eli kind of depaul? on for the replay, he actually tripped himself. he got the three-point play on that. >> wow. >> he wasn't fak

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it happened about 3:00 this afternoon at isadora and messina drive in east san jose. sky fox was overhead shortly after emergency crews arrived. eucalyptus tree was estimated to be between 60 and 70 feet tall. >> it was kind of like an earthquake. the sound was very wild and loud. >> authorities haven't identified the victim yet but police say family members of an elderly man who was in the park came to the scene and told police the man didn't come home and they are worried he may be the previous -- the person killed. >>> chp says an accident involving several vehicles in authorities say the suspect raced away from the shooting in a great altamira. it crashed into several other vehicles after taking the port chicago exit. it happened about 3:00 this afternoon. seven people were hurt including the three suspects. police say the injuries were minor to moderate. they still don't know if anyone in the target vehicle was hurt. that vehicle was not involved in the crash. >>> now to super bowl 50, the denver bncos had a scare on the highway today coming back from practice at

. >> jay: you spoke with kingmakers, carl rove and jim messina, what did they have to say? >> reporter: i think the interesting thing was to have them side-by-side, they lead dualing super packs but they agree upon a lot when it comes to strategy. and we talked somewhat about social media and the increasing role it's played in getting votes. they are going after the 7 or 8% of undececed independent voters just to go after all those relatively few voters, it makes all the difference in the world.. they are primarily using social media to do it. >> jay: what did they say is the most important factor in winning a vote in today's media environment? >> reporter: they say, historically, and today, the most important way to win votes from the independent people is to get someone they hold in confidence and trust to talk to them and sway them to voting in the candidate. this was done, obviously, you know, a hundred years ago, 150 years ago in different ways, but today, they say it's largely done through social media. that's why social media is so important. snap chat, they say, is

don't forget coming up a bit later on cnbc, we'll be talk be to the ceo, car low messina, in a firstn a cnbc interview. >>> a lot going on this morning. unicredit sharehold leonardo l delvecchio would credit the market with continuity in no other way. and credit suisse has asked the bank's board to cut its bonus up to 50%. that's after the first four-year loss in eight weeks. credit suisse described the request as an act of solidarity by its boss, given that bonuses have been slashed across the group. julian spoke to them last week and asked if morale was low. >> morale is not low. do you think with up 25%? >> what about europe? >> europe is profitable businesses, of course. you live in london, london, i'm sure morale is not great but london is a morale challenge. >> meanwhile, analysts expect british back hsbc to keep its headquarters in london. the board is expected to meet to make a decision. >>> it's smart, it's smart, isn't it, when you have a ceo who says, look, i can't ask everybody else to cut their bonuses and mine be left where it's supposed to be. he's saying he'll take a

it happened about 3:00 this afternoon at isadora and messina drive in east san jose. sky fox was overhead shortly after emergency crews arrived. eucalyptus tree was estimated to be between 60 and 70 feet tall. >> it was kind of like an earthquake. the sound was very wild and loud. >> authorities haven't identified the victim yet but police say family members of an elderly man who was in the park came to the scene and told police the man didn't come home and they are worried he may be the previous -- the person killed. >>> chp says an accident involving several vehicles in concord began with a highway shooting. authorities say the suspect raced away from the shooting in a great altamira. it crashed into several other vehicles after taking the port chicago exit. it happened about 3:00 this afternoon. seven people were hurt including the three suspects. police say the injuries were minor to moderate. they still don't know if anyone in the target vehicle was hurt. that vehicle was not involved in the crash. >>> now to super bowl 50, the denver broncos had a scare on the h

we will both bring you breaking news updates all morning long right sandra thank you for that messina minute new this morning it's a story that really has so many parents shocked in a small town pennsylvania high school student that seems to be leading his class is now facing major charges police say he should not have been in high school at all the teenager known as asher pots is actually a twenty three year old ukrainian man police say that arthur samara was in the states on an expired visa and stole someone's identity an entire social security number and a not said how he found out his real identity though at five fifteen our nurse at a pennsylvania veterans affairs hospital is now facing charges for allegedly being drunk on the job nurse richard p reportedly drinking and gambling before being called into work here to help with emergency surgery while intoxicated police say he's charged with recklessly endangering another person d y and public drunkenness the hospital also removed him from giving patient care this morning a lot of you have been talking about this online malware sca