they maybe signs, but the approach is based on the technique of an unlikely source, michael angelo. >il burning holes into the paper. these are all burned and ready to go. a painter will group this when he gets to the wall and take a bag that's filled with dust and rub it over the surface here. it leaves the impression of that part of the artwork. >> they're ready to paint. well, not quite. it takes thousands of pounds of rigging to get here, dangling off the rooftops. a tight schedule also makes for a hectic week. they call themselves wall dogs, laboring seven days in a row or more, battling fatigue and the element. >> we've been working in 15-degree weather with wind chills below zero this winter. it's just something you got to deal with. the wall's not going to paint itself. we got to do it ourselves. >> clients pay a premium for just one of these ads, because this kind of performance art creates an invaluable buzz you don't get with traditional outdoor campaigns. >> there's something about seeing someone on scaffolding high, like at a very high vantage point that turns heads. the