you have the non-enchanting seo, michael arrington, marc benioff from sales force. well, now he 's getting more an more enchanting. >> can i tell you a funny story about him? >> please. >> please. >> when i was at apple, we ran the software group and we had to have sample programs for developers so they could see how it was done. so, mark be marc benioff was on graduate students and he's from hillsboro and he's, you know, big and white and whatever. you know him, right? so, we used to call him the hillsboro dough boy. and so, no matter how powerful, no matter how many billions of dollars, ferrari, porsche, i look at him and only see the hillsboro dough boy. >> errs never getting "tech crunch" back on this show and we're never getting marc benioff of salesforce.com on this show. >> but let's go back to the point that even if you're aggressive, even if you're perceived of as being a tough person to be around or being critical, you are out there and you are emotional and you have strong feelings and people rally around that. and i joke about michael arrington, but he g