michael brune is the executive director of one of america's oldest and biggest grassroots environmental groups, the sierra club. he joins us from san francisco. welcome, michael. >> hi, fareed. thanks for having me on. >> tell me why i'm wrong. >> well look, what you're saying sounds very reasonable, but we need to meet the challenge of climate change with all of the ambition and inspiration that we have to offer. what we know is that tar sands oil is dirtier than conventional oil. what we also know is that we shouldn't be spending $7 billion on a dirty and dangerous pipeline when we know that clean energy will do a better job. >> if you look around the world, is this the worst form of energy? it's dirty coal plants for sure, and i know you've done good work on that. i totally support you and the sierra club on it, but what i'm struck by is why are you signaling out this one when, you know, at the end of the day the greenhouse gas emissions profile is not going to be that different given that we continue to consume the stuff. why not try to do something about that consumption issue? >>